THIS IS A TREE

Silver Spike

Demo Film

Presentation Image

TitleTHIS IS A TREE
ClientPACIFIC PAINT (BOYSEN) PHILIPPINES INC.
Product / ServicePACIFIC PAINT (BOYSEN) PHILIPPINES INC.
CategoryD02. Ambient Outdoor
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Idea Creation TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

Boysen used KNOxOUT to paint one-square-meter artworks on Manila's busiest and treeless highways, C5 Highway in Pasig and Chino Roces, Makati.The artworks consisted of colorful portraits of rubber ducks, birds, food, toys, and other objects. Because they were painted using KNOxOut, the artworks had as much air cleaning power as one mature tree, reducing the air pollution by 20%. One artwork was finished overnight.

Credits

Name Company Position
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
Bryan Siy TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
John ed de Vera TBWA\SANTIAGO MANGADA PUNO Creative Director
Ryan Caidic TBWA\SANTIAGO MANGADA PUNO Copywriter
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Copywriter
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Art Director
John Ed De Vera TBWA\SANTIAGO MANGADA PUNO Art Director
Portia Catuira TBWA\SANTIAGO MANGADA PUNO Managing Director
Kara Filamor TBWA\SANTIAGO MANGADA PUNO Business Unit Director
Nolan Fabular/Manuel Villafania TBWA\SANTIAGO MANGADA PUNO Illustrators
Nico Zapanta/ Pauline Ty/ Ali Silao TBWA\SANTIAGO MANGADA PUNO Illustrators
Arthur Aquino/ Pampy Manalac/ Pauline Ortega/Sam Dedel TBWA\SANTIAGO MANGADA PUNO Illustrators
Kara Filamor TBWA\SANTIAGO MANGADA PUNO Business Unit Director
Dennis Claveria TBWA\SANTIAGO MANGADA PUNO Art Director
Patrick Gañas TBWA\SANTIAGO MANGADA PUNO Illustrator
Cj De Silva-Ong TBWA\SANTIAGO MANGADA PUNO Art Director