| Title | THE WITNESS OF NUMBER |
| Brand | INFINITI |
| Product / Service | INFINITI BRAND |
| Category | C02. Interactive & Dynamic Billboards / Posters |
| Entrant | CHEIL WORLDWIDE Beijing, CHINA |
| Idea Creation | CHEIL WORLDWIDE Beijing, CHINA |
| Media Placement | BEIJING DENTSU, CHINA |
| Production | BEIJING SEVEN SMALL STONE NETWORK TECHNOLOGY CO.LTD., CHINA |
| Production 2 | WTHEW BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Dechun Qiu | Cheil China | Senior Creative Director |
| Dechun Qiu | Cheil China | Senior Creative Director |
| Delong He | Cheil China | Associate Creative Director |
| Delong He | Cheil China | Associate Creative Director |
| Hongting Wang | Cheil China | Art Director |
| Hongting Wang | Cheil China | Art Director |
| Rutong Wang | Cheil China | Art Director |
| Rutong Wang | Cheil China | Art Director |
| Mina Gao | Cheil China | Copywriter |
| Mina Gao | Cheil China | Copywriter |
| Peiwen Li | Cheil China | Copywriter |
| Polly Chu | Freelance | Creative Consultant |
| Flip Sorée | Freelance | Creative Consultant |
| Jacky Lung | Freelance | Creative Consultant |
| Sofia Liu | Cheil China | Business Director |
| Roy Huang | Cheil China | Account Manager |
| Leo Lee | Cheil China | Producer |
This installation is placed at an INFINITI Experience Store. Users can simply participate in our campaign by tying in the numbers they want go beyond through a simple link. This interactive device could constantly receive, print and display UGC that we collected from multiple social platforms. Moreover, people whom passerby our store would be attracted by piles of printing paper and eventually join our campaign. The whole process will be streamed live, so participants can see their comments in real time.
In the last month of 2017, in order to let people start a New Year at their best. We created an interactive installation that can free you from numbers. This installation is placed at an INFINITI Experience Store. Users can simply participate in our campaign by tying in the numbers they want go beyond through a simple link. This interactive device could constantly receive, print and display UGC that we collected from multiple social platforms. Moreover, people whom passerby our store would be attracted by piles of printing paper and eventually join our campaign. The whole process will be streamed live, so participants can see their comments in real time.