Title | THE DANCE OF THE STARS |
Brand | GREEN SENSE HK LTD. |
Product / Service | BUS SHELTER |
Category | E04. Live Advertising & Events |
Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
Idea Creation | DDB WORLDWIDE Hong Kong, HONG KONG |
Media Placement | OMD HONG KONG Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Keith Ho | DDB Group Hong Kong | Chief Creative Officer & Managing Director |
Karen Au Yeung | DDB Group Hong Kong | Associate Creative Director |
Gary Lee | DDB Group Hong Kong | Creative Director |
Jeff Tsang | DDB Group Hong Kong | Group Creative Director |
Annie Tong | DDB Group Hong Kong | Head of Broadcast, Hong Kong |
Kam Chuen Chau | DDB Group Hong Kong | TV Producer |
Ronald Lee | DDB Group Hong Kong | Strategic Planner |
Jennifer Mok | DDB Group Hong Kong | Account Manager |
We commissioned some of Hong Kong’s top dancers to produce a piece of performance art that turned ads into starry night skies. In one night, our team of dancers went across the busiest spots in the city and targeted the brightest billboards. Dressed in black canvases that were equipped with pin-point holes, our dancers gave a choreographed performance that first caught the attention and curiosity of passers-by. At the end of the performance, our dancers stretched out their canvases and covered the entire billboard. The pin-point holes on their canvases transformed the light emitting from the billboard, into a representation of a star-filled sky. Our slogan ‘Less Lights. More Stars’, and Green Sense’s logo was also revealed, drawing audience’s attention to the issue of light pollution.