Title | VIRAL SNEEZE |
Brand | BAYER |
Product / Service | REDOXON |
Category | D01. Standard Sites |
Entrant | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
Idea Creation | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
Production | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Farrokh Madon | JWT Singapore | Chief Creative Partner |
Minzie Liyu | JWT Singapore | Creative Director |
Aarti Nichlani | JWT Singapore | Creative Director |
Hasheer Aslam | JWT Singapore | Junior Art Director |
Gaurav Lalwani | JWT Singapore | General Manager |
Heeru Kishnani | JWT Singapore | Business Director |
Apeksha Joshi | JWT Singapore | Senior Account Manager |
Gina Tan | JWT Singapore | Print Producer |
Jeslyn Tan | SMRT | General Manager |
Vishant Tejwani | JWT Singapore | Senior Producer |
Gwee Weiwei | JWT Singapore | Producer |
Moritz Wagner | JWT Singapore | Editor & Assistant Producer |
A series of video screens demonstrate how easily germs can spread when someone sneezes. A person in the first screen sneezes. This triggers a sneeze from the person in the next screen. This chain reaction continues until a fact appears (Source: Mirror, UK) on a screen further up the line, that educates passers-by about how easily germs can spread through sneezing. The series of screens ends with a girl who smiles instead of sneezing, since she protects her immunity by taking Redoxon regularly.