VIRAL SNEEZE

TitleVIRAL SNEEZE
BrandBAYER
Product / ServiceREDOXON
CategoryD01. Standard Sites
EntrantJ. WALTER THOMPSON SINGAPORE, SINGAPORE
Idea Creation J. WALTER THOMPSON SINGAPORE, SINGAPORE
Production J. WALTER THOMPSON SINGAPORE, SINGAPORE

Credits

Name Company Position
Farrokh Madon JWT Singapore Chief Creative Partner
Minzie Liyu JWT Singapore Creative Director
Aarti Nichlani JWT Singapore Creative Director
Hasheer Aslam JWT Singapore Junior Art Director
Gaurav Lalwani JWT Singapore General Manager
Heeru Kishnani JWT Singapore Business Director
Apeksha Joshi JWT Singapore Senior Account Manager
Gina Tan JWT Singapore Print Producer
Jeslyn Tan SMRT General Manager
Vishant Tejwani JWT Singapore Senior Producer
Gwee Weiwei JWT Singapore Producer
Moritz Wagner JWT Singapore Editor & Assistant Producer

Brief Explanation

A series of video screens demonstrate how easily germs can spread when someone sneezes. A person in the first screen sneezes. This triggers a sneeze from the person in the next screen. This chain reaction continues until a fact appears (Source: Mirror, UK) on a screen further up the line, that educates passers-by about how easily germs can spread through sneezing. The series of screens ends with a girl who smiles instead of sneezing, since she protects her immunity by taking Redoxon regularly.