Title | PLAYSTREET |
Brand | JOHNSON & JOHNSON |
Product / Service | JOHNSON'S BABY |
Category | E06. Transit |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Idea Creation | BBDO GUERRERO Makati City, THE PHILIPPINES |
Production | FLARE MANILA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
David Guerrero | BBDO Guerrero | Creative Chairman |
Federico Fanti | BBDO Guerrero | Executive Creative Director |
Rachel Yulo | BBDO Guerrero | Creative Director |
Liz Castañeda | BBDO Guerrero | Creative Director |
Frances Cabatuando | BBDO Guerrero | Copywriter |
Michelle Co | BBDO Guerrero | Art Director |
Gab Garcia | BBDO Guerrero | Designer |
Nico Zapanta | BBDO Guerrero | Associate Creative Director |
Jano Gonzales | Freelance Illustrator | Freelance Illustrator |
Bern Cordora | BBDO Guerrero | Art Director |
Ombet Traspe | BBDO Guerrero | General Manager |
Ethel Diño-Datario | BBDO Guerrero | Client Service Director |
Kaye Sordan | BBDO Guerrero | Account Director |
Jeshia Abjelina | BBDO Guerrero | Senior Account Manager |
Dorcas Torres | BBDO Guerrero | Account Manager |
Nat Sumpaico | BBDO Guerrero | Strategic Planner |
Roshan Nandwani | BBDO Guerrero | Head of Digital |
Anna Bigornia | BBDO Guerrero | Innovations Director |
Oleg de Leon | BBDO Guerrero | Digital Experience Manager |
Miguel Sietereales | BBDO Guerrero | Digital Trainee |
Marcus Ramos | BBDO Guerrero | Digital Trainee |
David Wright | Flare Manila | Head of Integrated Production |
Myles Capareda | Flare Manila | Editor |
Rutherford Celino | Flare Manila | Editor |
Natalia Burgos | Flare Manila | Editor |
Manila’s sidestreets are not prepared for the volume of traffic being redirected towards it by GPS apps. Slow down signs and alerts have not been placed to warn cars that children are playing on the streets. So Playstreet Safety Murals are interactive 3D street art that serve as massive slow down signs. When viewed from the driver’s seat, the monster murals create the illusion of real monsters popping out from the street asking cars to SLOW DOWN. These were designed based on monsters created for the campaign’s online component—Play Street Google Street View. Here users could navigate through all the playstreets in Manila, each one guarded by a monster inspired by a child’s drawing.