Brief Explanation

FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack. It’s a specially marked surf fin that alerts authorities to a surfer’s wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survive. When a surfer clips these fins into their surfboard they’re literally telling authorities and the world “If my life’s taken, don’t take theirs.” Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks. In partnership with Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.