| Title | NIKE TRIAL ZONE |
| Brand | NIKE |
| Product / Service | NIKE BASKETBALL |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Idea Creation | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Production | +ING INTERACTIVE Taipei City, CHINESE TAIPEI |
| Production 2 | FABLAB DYNAMIC Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| JENNIFER HUNG | BRS Nike Taiwan Inc | Integrated Retail Marketing Director |
| JOLIE SHEN | BRS Nike Taiwan Inc | Integrated Retail Marketing Assistant Manager |
| PEI KEN TSAO | +ing | Chief creative officer |
| YUH SUAN CHAN | +ing | Chief design director |
| WEI CHI CHAO | +ing | Account director |
| HAZEL WANG | +ing | Senior account manager |
| CHUN TING LENG | +ing | Senior designer |
| TZU CHIN SHAO | +ing | Web development engineer |
| BO TIN LEE | Fablab Dynamic | Technical director |
| SHENG CHIEH HUANG | Fablab Dynamic | R&D Director |
| SHIH HUNG CHIEN | independent Animator | Animator |
The first ever and world’s only in-store trialing experience featuring Kyrie Irving, where consumers get to challenge the NBA All-Star player in an immersive environment. Motion sensors and floor projections enable the practice of authentic basketball drills and movements in order to test how the shoes actually feel. The journey ensures the perfect purchase for the consumers’ performance needs while exciting them with a unique experience. Content capture of Kyrie was done during his visit to Taiwan, and a complex combination of technologies was leveraged for an elevated interactive trialing experience, from motion sensors, laser detection, floor projection and lighting effects. The whole experience is synced with the consumer’s Nike+ membership account, documenting the results for each trial.