| Title | WASHABLE BOOK |
| Brand | ANGFA |
| Product / Service | SAVE SOAP PROJECT (CSR) |
| Category | E02. Small Scale Special Solutions |
| Entrant | McCANN TOKYO, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| PR | McCANN TOKYO, JAPAN |
| Production | McCANN TOKYO, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shunsuke Kakinami | McCann Health Japan | Group Creative Director |
| Hisashi Matsui | McCann Health Japan | Senior Art Director |
| Noriaki Tanimura | McCann Health Japan | Art Director |
| Mai Kaneda | McCann Health Japan | Senior Experience Designer/Copywriter |
| Shinichiro Oku | McCann Health Japan | Account Director |
| Hideki Kanishi | McCann Health Japan | Senior Producer |
| Sean Riley | McCann Health Japan | Executive Creative Director |
| Manami Sakamura | ANGFA | Head of Public Relation Section |
| Shiho Tanaka | ANGFA | Public Relation Section |
| Kyoichi Hara | SEIO PRINTING CO., LTD. | Production Manager |
| Misa Syouiriki | SEIO PRINTING CO., LTD. | Production Producer |
| Go Watanabe | HAKUSHODO INC. | Production Manager |
| Yasuyuki Ono | AMANA INC. | Film Producer |
| Makoto Imamura | AMANA INC. | Film Director |
The Washable Book is a low-tech innovation that transforms reading into physical learning, to inspire behavioral change. The book’s characters reach their colorfully healthy futures only by having their dirty hands physically washed on the pages. The repeated action helps the children make the connection between hand washing and reaching their own future goals.
The book leverages color watermark printing, a new technology printed in 3 layers: when the character’s dirty hand on the top layer is exposed to water and soap, the special white ink of the middle layer becomes transparent, allowing the colorful future image of the character on the bottom layer to show through. Since it doesn't require batteries or expensive hardware, the book is reusable once it dries out - allowing many more children to learn that hand-washing leads to healthier futures.