Brief Explanation

For the execution of this campaign, we simply lengthened the traditional poster. Through this, we were able to use the actual medium as a representation of hair for faces on our poster design. This let us showcase the creative philosophy and edgy personality of TONI&GUY by proving that even the flattest of subjects can be styled and brought to life with creativity.

Execution

For the first time, posters represented the actual style of the stylists in store. By simply lengthening the traditional poster, we were able to use the actual medium as a representation of hair for faces on our poster design. This allowed stylists to style the upper half of the poster as if they were styling the human head.