THE SCENT OF NATURAL

TitleTHE SCENT OF NATURAL
BrandCHEVROLET
Product / ServiceEQUINOX
CategoryE05. Interactive Outdoor Experiences
EntrantMcCANN SHANGHAI, CHINA
Idea Creation McCANN SHANGHAI, CHINA

Credits

Name Company Position
Ronald Sun McCann Worldgroup shanghai CO-CEO
Luca Yuan McCann Worldgroup shanghai General Manager
Maurice Fang McCann Worldgroup shanghai Executive Creative Director
Tongtao Su McCann Worldgroup shanghai Group Creative Director
Terry Pan McCann Worldgroup shanghai Copywriter
Rubber Yu McCann Worldgroup shanghai Art Director
Roger Fang McCann Worldgroup shanghai Art Director
Jiajun Tong McCann Worldgroup shanghai Art Director
Jiechun Fu McCann Worldgroup shanghai Art Director
Krad Dong McCann Worldgroup shanghai Account Management
Cherry Gao McCann Worldgroup shanghai Account Management
Celine Zhu McCann Worldgroup shanghai Account Management

Brief Explanation

"Bison" TVC In the western wild, a cameraman was capturing a fight between two bison. He turned his head and found that his red Equinox became the target of another bison. At this critical moment, the photographer took out his phone and used OnStar Remote Sorting function to start the car successfully. The dull roar of the engine scared the bison away. "Squirrel" TVC The cameramen and his assistant drove Equinox into the forest. The cameramen suddenly threw something onto the panoramic skylight sunroof after the car was stopped. After a moment, a magical scene appeared. It turned out that the cameraman had just thrown some nuts and several squirrels were attracted happily. The cameramen quickly picked up the camera to capture the moment.