Title | THE SCENT OF NATURAL |
Brand | CHEVROLET |
Product / Service | EQUINOX |
Category | E05. Interactive Outdoor Experiences |
Entrant | McCANN SHANGHAI, CHINA |
Idea Creation | McCANN SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Ronald Sun | McCann Worldgroup shanghai | CO-CEO |
Luca Yuan | McCann Worldgroup shanghai | General Manager |
Maurice Fang | McCann Worldgroup shanghai | Executive Creative Director |
Tongtao Su | McCann Worldgroup shanghai | Group Creative Director |
Terry Pan | McCann Worldgroup shanghai | Copywriter |
Rubber Yu | McCann Worldgroup shanghai | Art Director |
Roger Fang | McCann Worldgroup shanghai | Art Director |
Jiajun Tong | McCann Worldgroup shanghai | Art Director |
Jiechun Fu | McCann Worldgroup shanghai | Art Director |
Krad Dong | McCann Worldgroup shanghai | Account Management |
Cherry Gao | McCann Worldgroup shanghai | Account Management |
Celine Zhu | McCann Worldgroup shanghai | Account Management |
"Bison" TVC In the western wild, a cameraman was capturing a fight between two bison. He turned his head and found that his red Equinox became the target of another bison. At this critical moment, the photographer took out his phone and used OnStar Remote Sorting function to start the car successfully. The dull roar of the engine scared the bison away. "Squirrel" TVC The cameramen and his assistant drove Equinox into the forest. The cameramen suddenly threw something onto the panoramic skylight sunroof after the car was stopped. After a moment, a magical scene appeared. It turned out that the cameraman had just thrown some nuts and several squirrels were attracted happily. The cameramen quickly picked up the camera to capture the moment.