| Title | TASTE THE WINTER OLYMPICS |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA, COCA-COLA ZERO |
| Category | E04. Live Advertising & Events |
| Entrant | McCANN SEOUL, SOUTH KOREA |
| Idea Creation | McCANN SEOUL, SOUTH KOREA |
| Production | McCANN SEOUL, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| SJ Kim | McCann Worldgroup Korea | Executive Creative Director |
| Jee Young Kwak | McCann Worldgroup Korea | Head of Strategy |
| Eun Hee Kim | McCann Worldgroup Korea | Head of Client Service |
| Seung Hwan Yoon | McCann Worldgroup Korea | Senior Manager |
| Ah Ram Hwang | McCann Worldgroup Korea | Senior Manager |
| Seon Jae Park | McCann Worldgroup Korea | Senior Manager |
Coca-Cola’s giant vending machine was open during PCO (2018.02.01-02.26) at Hongdae, a popular hangout spot for Korean youths. To provide a one-and-only brand experience, each floor was meticulously planned. - 0F: video tunnel and Coca-Cola heritage zone, igniting PCO expectations - 1F: well-decorated photo zones, reflecting the refreshment available at PyeongChang - 2F: mini-Olympic games - 3F: music stage for live performances, Perfect Serve Bar for ice-cold Coca-Cola (based on FGD finding that Coca-Cola tastes best after sweating from exercising) - 4F: customized bottles with name/photo as memoirs - Real-time special events: e.g. for every Korean gold medal win, Coca-Cola products labeled with celebration messages were handed out Further, our partnership with 1300K (MD shop) and restaurants allowed people to experience brand assets to a new extent, playing a pivotal role in offering an integrated brand experience.