| Title | STAR VENTURE |
| Brand | HEINEKEN THAILAND |
| Product / Service | HEINEKEN |
| Category | E04. Live Advertising & Events |
| Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Media Placement | RED STAR Bangkok, THAILAND |
| PR | ABM CONNECT Bangkok, THAILAND |
| Production | WAKEUP RABBIT Bangkok, THAILAND |
| Production 2 | SHOTS POST PRODUCTION Bangkok, THAILAND |
| Production 3 | MELLOW TUNES Bangkok, THAILAND |
| Production 4 | VERY KIND INVENTION BANGKOK, THAILAND |
| Production 5 | RING THE BELL Nontaburi, THAILAND |
| Additional Company | TAP GROUP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
| Park Wannasiri | J.WALTER THOMPSON BANGKOK | Executive Creative Director |
| Chatchai Butsabakorn | J.WALTER THOMPSON BANGKOK | Creative Director |
| Yannapat Boonkate | J.WALTER THOMPSON BANGKOK | Art Director |
| Kunat Chaengcharat | J.WALTER THOMPSON BANGKOK | Copywriter |
| Supannapa Traitonwong | J.WALTER THOMPSON BANGKOK | Brand Team Leader |
| Angsumarin Chintavorn | J.WALTER THOMPSON BANGKOK | Client Service Director |
| Kasidit Khantee | J.WALTER THOMPSON BANGKOK | Account Director |
| Munthita Trisaranan | J.WALTER THOMPSON BANGKOK | Account Executive |
| Chatree Chokmongkolsatian | J.WALTER THOMPSON BANGKOK | Communication Planning Director |
| Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Production Director |
| Attapong Chooamnard | J.WALTER THOMPSON BANGKOK | Agency Producer |
| Pagorn Jungrungruang | Wakeup Rabbit | Director |
| Punnatat Jongwilas | Wakeup Rabbit | Assistant Director |
| Chalongwut Chorruangsak | Wakeup Rabbit | Director of Photography |
| Tanabat Boonyasena | Wakeup Rabbit | Editor |
| Wisarut Deelorm | Wakeup Rabbit | Editor |
| Kanung Damkaew | Wakeup Rabbit | Art Director |
| Kirakorn Kornjirapon | Wakeup Rabbit | Producer |
| Nasu Ngamsiri | Wakeup Rabbit | Producer |
| Chaiyarit Toojinda | Wakeup Rabbit | Focus Puller |
Thailand's first Immersive Theatrical Experience retold 150 years of Heineken's great history to reinforce its premium positioning in a country where alcohol communication is illegal. To reiterate the brand stories and justify its price to the public, Heineken has invited the audience to ‘live’ its brand's history. This time traveling adventure took spectators from the heart of Bangkok back to 1873 Amsterdam, where Heineken was first born. The show was divided into 4 legendary eras where everyone could watch, interact and taste Heineken. With a combination of music, technology and stage play, Star Venture became one of the most talked about events in Thailand with more than 500K photos posted on social media within one week.