Title | TOUCH & BLOOM |
Brand | VISA |
Product / Service | VISA CONTACTLESS PAYMENT |
Category | E05. Interactive Outdoor Experiences |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Fumitaka Takano | ADK | Creative Director |
Ryusuke Dohi | ADK | Planner |
Hiroyuki Kubo | ADK | Art Director |
Nobuhiro Otsuka | ADK | Account Director |
Hideo Inoue | ADK | Account Executive |
Yuki Hiraishi | ADK | Account Executive |
Masako Yamada | ADK | Account Executive |
Daiji Yoshida | Tohokushinsha Film Corporation | Executive Producer |
Asami Takata | Tohokushinsha Film Corporation | Producer |
Naoko Obi | Tohokushinsha Film Corporation | Producer |
Yusuke Koike | IMG SRC | Technical Producer |
Masanori Mori | IMG SRC | Technical Director |
Teruo Nakanishi | Freelance | Developer |
Tatsuya Ishikawa | IMG SRC | Developer |
Ryota Okiyama | TASKO inc | Device Engineer |
Takeo Kitazawa | TASKO inc | Construction Manager |
Ryo Inomata | TASKO inc | Assistant Engineer |
Kenjiro Matsuo | Invisible Designs Lab. | Music Producer |
TOUCH & BLOOM, a special installation to enjoy the beauty of the moment thorough touch payment, was invented. The "Sakura storm" symbolized the beauty of the moment, rarely experienced even during the cherry-blossom season. A special experience device was created at Nijo-jo Castle, in the heart of Kyoto. Participants put on special touch-payment wrist bands, immediately setting off a “Sakura storm” upon payment. The memorable moment was captured by a high-speed camera for sharing.