| Title | TOUCH & BLOOM |
| Brand | VISA |
| Product / Service | VISA CONTACTLESS PAYMENT |
| Category | E03. Special Build |
| Entrant | ADK Tokyo, JAPAN |
| Idea Creation | ADK Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Fumitaka Takano | ADK | Creative Director |
| Ryusuke Dohi | ADK | Planner |
| Hiroyuki Kubo | ADK | Art Director |
| Nobuhiro Otsuka | ADK | Account Director |
| Hideo Inoue | ADK | Account Executive |
| Yuki Hiraishi | ADK | Account Executive |
| Masako Yamada | ADK | Account Executive |
| Daiji Yoshida | Tohokushinsha Film Corporation | Executive Producer |
| Asami Takata | Tohokushinsha Film Corporation | Producer |
| Naoko Obi | Tohokushinsha Film Corporation | Producer |
| Yusuke Koike | IMG SRC | Technical Producer |
| Masanori Mori | IMG SRC | Technical Director |
| Teruo Nakanishi | Freelance | Developer |
| Tatsuya Ishikawa | IMG SRC | Developer |
| Ryota Okiyama | TASKO inc | Device Engineer |
| Takeo Kitazawa | TASKO inc | Construction Manager |
| Ryo Inomata | TASKO inc | Assistant Engineer |
| Kenjiro Matsuo | Invisible Designs Lab. | Music Producer |
TOUCH & BLOOM, a special installation to enjoy the beauty of the moment thorough touch payment, was invented. The "Sakura storm" symbolized the beauty of the moment, rarely experienced even during the cherry-blossom season. A special experience device was created at Nijo-jo Castle, in the heart of Kyoto. Participants put on special touch-payment wrist bands, immediately setting off a “Sakura storm” upon payment. The memorable moment was captured by a high-speed camera for sharing.
This project utilized the latest contactless payment system by VISA. Payments would trigger a special cherry blossom experience. Visitors wore a special wristband and entered the booth. Touching the terminal in the booth would complete the payment for their donation. Upon completion, a sudden burst of cherry blossom petals would fill the booth, rewarding them for the donation made. This moment was captured automatically by a hi-speed camera installed, and was quickly turned into a special short clip with music for the visitors to share on SNS.