Brief Explanation

Let 77 nougat chocolate bars appear unexpectedly in the lives of young people, and evoke the childhood memories of young people in 77. We created a unique surprise locker room in the physical clothing store, allowing young people to change clothes and accidents. The discovery of 77 and new information, and through the innovative AR interactive experience technology, let young people experience and share to the community. And released AR reloaded videos on the FB fan group, and launched a limited-time event to let young people become curious and interested, participate together, and share it with their personal social media to achieve a diffusion effect.The FB fan club got 820,457 video views.Fan interaction increased 390%.In less than 6 hours, the FB fan club one-day “Photoshop” event got a total of 85,639 interactions, an achievement rate of 714%.During the campaign, actual monthly sales doubled and brand awareness rose to No. 3.

Execution

We create an “Amazing Dressing Room” in a clothing shop. By walking in to the changing room Animations will appear in the mirror while the shirt is lift up. Due to the usage of AR and human body detection technologies. Five different kinds of animations will randomly play . Lastly, the mirror will deliver the message of "new packaging for 77 nougat chocolate bar”