| Title | MEDETAI TRAIN SAVES THE SMALL TOWN |
| Brand | NANKAI ELECTRIC RAILWAY |
| Product / Service | MEDETAI TRAIN |
| Category | E06. Transit |
| Entrant | NANKAI ELECTRIC RAILWAY CO., LTD. Osaka, JAPAN |
| Idea Creation | WEST JAPAN MARKETING COMMUNICATIONS Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masafumi Ishii | West Japan Marketing Communications Inc. | Creative Director / Art Director |
| Hisaya Nagahama | West Japan Marketing Communications Inc. | Creative Director / Copy Writer |
| Sakiko Nara | West Japan Marketing Communications Inc. | Creative Director / Copy Writer |
| Takuya Kitamura | West Japan Marketing Communications Inc. | Account Executive |
| Ryo Tanaka | West Japan Marketing Communications Inc. | Account Executive |
| Maki Yokoyama | Osaka Senden Kenkyusho Co., Ltd. | Art Director |
| Genki Hayashi | Osaka Senden Kenkyusho Co., Ltd. | Designer |
| Chiharu Katauke | Osaka Senden Kenkyusho Co., Ltd. | Designer |
| Yoshihiro Kitayama | Osaka Senden Kenkyusho Co., Ltd. | Art Director |
| Keiko Kawabata | Osaka Senden Kenkyusho Co., Ltd. | Copy Writer |
| Hiroyori Tatebe | Osaka Senden Kenkyusho Co., Ltd. | Producer |
| Takuya Imaizumi | Osaka Senden Kenkyusho Co., Ltd. | Producer |
Based on this concept, we were able to implement a sustainable long-term advertising campaign. Imagining an ad that doesn’t end with a single poster or billboard, we created the Medetai train, which is “a continuous ad that can (literally) move people.” Due to the “Medetai” train being able to continually run and take on passengers, the town of Kada could once again start moving towards a prosperous future.