| Title | 1/1 PLASTIC MODEL PROJECT |
| Brand | SEGA INTERACTIVE |
| Product / Service | BORDER BREAK |
| Category | D01. Standard Sites |
| Entrant | TOKYU AGENCY INC. Tokyo, JAPAN |
| Idea Creation | SEGA INTERACTIVE Tokyo, JAPAN |
| Idea Creation 2 | TOKYU AGENCY INC. Tokyo, JAPAN |
| Media Placement | TOKYU AGENCY INC. Tokyo, JAPAN |
| PR | TOKYU AGENCY INC. Tokyo, JAPAN |
| Production | TYO INC. Tokyo, JAPAN |
| Production 2 | PIER 21 Saitama-ken, JAPAN |
| Name | Company | Position |
|---|---|---|
| Seiji Aoki | Sega Interactive | Producer |
| Kensaku Nishimura | Sega Interactive | Brand Manager |
| Shun Kadoi | Tokyu Agency Inc. | Creative Directer / Planner |
| Takuma Uchida | Tokyu Agency Inc. | Art Directer |
| Nobuya Sakata | Tokyu Agency Inc. | Account Executive |
| Keisuke Harada | Tokyu Agency Inc. | Producer |
| Takashi Tokoro | TYO Inc. | Producer |
| Hideki Hamatani | TYO Inc. | Producer |
| Makoto Ikekita | Pier 21 | Producer |
| Satoshi Koyama | Pier 21 | Producer |
| Yusuke Ishida | Freelance | Film Directer |
| Albino Sound | Freelance | Sound Designer |
| Keigo Suzuki | Freelance | Lighting Coordinator |
| Tomoya Matsumura | RISSI INC. | Directer |
| Shohei Shimoda | RISSI INC. | Designer |
| Ryohei Sato | Photographer | Photographer |
| Kenichiro Shoji | Tokyu Agency Inc. | Assistant Plannner |
“1/1 Plastic Model Project” In this project, we took on the challenge of crafting the main giant robot from the game in actual size in real life. This Project aimed craft the largest plastic mecha model in history. The location is Shinjuku Station which was the most foot traffic of any station in the world. The plastic model of giant robot in its actual size was displayed inside the train station. We collaborated with KOTOBUKIYA , a company with internationally renowned technology in toy production , in an unprecedented case of product development. In the train station Workers came without warning , and cut of the parts. The parts were assembled , and painted to look aged and real before being completed. The robot was displayed at a sale commemoration event. The biggest life size plastic model in the world was revealed.