English Translation of Main Headlines

We created an advertisement in which we used a “dusty car” abandoned in the parking lot as media to communicate the idea of a service “in which cars sitting idle at home can be utilized in car sharing” We produced 3 vehicles. These were depicted in the following ways: Real: depicting the actual person in a real way. Ukiyoe picture: traditional Japanese method Animation: a touch portraying modern Japanese culture. Additionally, by placing it outdoors, in a guerilla-type way, people passing by could actually touching it and dust could be blown by the wind giving it a dancing effect. This would show that it was not simply a paint and give it more impact.