Title | DUSTY CAR SHARE |
Brand | NTT DOCOMO |
Product / Service | D CAR SHARE |
Category | E06. Transit |
Entrant | NTT DOCOMO Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
Production | WONDERACTIVE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Nobutoshi Takada | Tokyu Agency Inc. | Exective Creative Director |
Satoshi Nakazato | Tokyu Agency Inc. | Creative Director |
Aomi Miyamoto | Tokyu Agency Inc. | Art Director |
Shinichi Kumazawa | Tokyu Agency Inc. | Account Exective |
Yusuke Kumagawa | Tokyu Agency Inc. | Account Exective |
Ryusuke Iwata | Tokyu Agency Inc. | Activation Planner |
Takayuki Akiba | Tokyu Agency Inc. | Digital Planner |
Tatsuya Yoshio | Tokyu Agency Inc. | PR Director |
Hidetaka Ohtake | UBUGOE Inc. | Event Director |
Riku Sakamoto | WONDERACTIVE INC. | Producer |
Shinnosuke Sato | WONDERACTIVE INC. | Production Manager |
Yuki Yamanaka | WONDERACTIVE INC. | Film Director |
Kaori Uemura | Un Inc. | Cameraman |
Yasushi Kawashima | Craft Inc. | Art Designer |
Takenori Ugajin | Freelance | Aging |
Akihiro Hasegawa | Tokyo University of the Arts | Illustrator/Artist |
Masaharu Ohsuga | Freelance | Illustrator |
Daichi Igarashi | Tokyo University of the Arts | Artist |
Kengo Tsutsumi | Studio Nanakumo | Photographer |
Hisaya Kiryu | needs+ inc. | Casting Director |
We created an advertisement in which we used a “dusty car” abandoned in the parking lot as media to communicate the idea of a service “in which cars sitting idle at home can be utilized in car sharing” We produced 3 vehicles. These were depicted in the following ways: Real: depicting the actual person in a real way. Ukiyoe picture: traditional Japanese method Animation: a touch portraying modern Japanese culture. Additionally, by placing it outdoors, in a guerilla-type way, people passing by could actually touching it and dust could be blown by the wind giving it a dancing effect. This would show that it was not simply a paint and give it more impact.