| Title | THE WINNING FORMULA |
| Brand | HEINEKEN |
| Product / Service | HEINEKEN BEER |
| Category | E04. Live Advertising & Events |
| Entrant | DDB SINGAPORE, SINGAPORE |
| Idea Creation | DDB SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Chris Chiu | DDB Group Singapore | Group Chief Creative Officer |
| Joel Chin | DDB Singapore | Creative Director |
| Rudy Zulkifly | DDB Singapore | Copywriter |
| Karine Tan | DDB Singapore | Senior Art Director |
| Cruz Chan | DDB Tribal Singapore | Art Director |
| Drishti Khemani | DDB Singapore | Art Director |
| Joy Long | DDB Singapore | Art Director |
| Aiktiao Tay | DDB Singapore | Copywriter |
| Daniel Osgoodby | DDB Singapore | Social Media Planner |
| Jingyin Lin | Tribal DDB Singapore | Regional Account Director |
| Haziq Hussain | Tribal DDB Singapore | Account Executive |
| Oreal Goh | Tribal DDB Singapore | Senior Account Executive |
| Melvin Kuek | DDB Singapore | Deputy CEO, DDB Group |
| Chia Lee Yen | DDB Singapore | Senior Art Director |
Heineken is known for throwing fun parties in Singapore. But to stand out, we had to do something different than what most brands do. Not another music or dance party – we did more than that. We hijacked the Mother of all Singaporean food courts, Lau Pa Sat. We threw Heineken's first live fashion show in Asia inside the food court and it was a night of street food, music, fashion and so much more. Everything was live. From delicious food prepared in front of you, DJs, dance acts, aerial beer servers and a surprise appearance by F1 legend, David Coulthard. And the runway was built from the ground up to showcase Heineken’s fashion collection and local designers. With so many activities for consumers to experience in one event, we can agree that Singapore said yes and it was a night of Formula One for Everyone.