Brief Explanation

Doing the wrong CPR has been an issue for Thailand for a long time. And since exercise trend become popular among Thai people Virgin Active found this opportunity to introduce a brand experience campaign,“CPROBIC”, special exercise events that integrates hand-only CPR procedure into an exercise routine by incorporating with Bosu ball. The CPROBIC turns fitness-goer into skilled life-savers,while helping them burn 165 calories in 15 minutes.

Execution

Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga). So we found the way to turn exercise routine into a life-saving class, introducing “CPROBIC” , a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.