Brief Explanation

Based on the concept "JAPAN – Where tradition meets the future", we held interactive events in which distant Japan came to five European countries: Spain, Germany, France, U.K. and Italy. Visitors who stood in front of a huge LED screen would see themselves instantly appear life-sized wearing a traditional Japanese kabuki, maiko or samurai costume, which they could switch by pressing a button on the screen. We developed this AR system, which accurately reproduces authentic costumes in 3D and synchronizes their movement in real-time with the movement of participants using KINECT.

Execution

Live street events and outdoor ads are generally ignored by passersby on city streets due to the flood of information. So it’s important to really grab their attention and hold their interest. Our huge LED screen displayed the life-size figures of passersby themselves – thus reaching beyond language barriers and grabbing their attention without fail regardless of age, gender or cultural background. It then “clothed” them in dramatic Japanese costumes and let them switch costumes to involve them in Japanese culture and hold their interest.