FIN FOR A FIN

TitleFIN FOR A FIN
BrandGLIDE FINS
Product / ServiceSURF BOARD FINS
CategoryD02. Ambient Outdoor
EntrantGLIDE FINS Torquay, AUSTRALIA
Idea Creation LEO BURNETT MELBOURNE, AUSTRALIA
PR INSIDEOUT Crows Nest, AUSTRALIA
Production GUSTO MUSIC Melbourne, AUSTRALIA
Production 2 STUDIO PANCHO Melbourne, AUSTRALIA

Credits

Name Company Position
Marc Skelton Glide Fins Head Client
Jon Ayton Glide Fins Head Client
Jason Williams Leo Burnett Melbourne National Chief Creative Officer
Michelle Walsh Leo Burnett Melbourne Creative Director
Joe Hill Leo Burnett Melbourne Senior Creative
Garret Fitzgerald Leo Burnett Melbourne Senior Creative
Rob McDowell Leo Burnett Melbourne Senior Creative
Tim Shelley Leo Burnett Melbourne Associate Digital Creative Director
Monica Lewin Leo Burnett Melbourne Group Account Director & Strategic Planner
Ilona Janashvili Leo Burnett Melbourne Director of Integrated Strategy
Kate Silver Leo Burnett Melbourne Group Account Director
Joshua Armstrong Leo Burnett Melbourne Web Designer
Luke Torney Leo Burnett Melbourne Lead Developer
Nick Baum Leo Burnett Melbourne Senior Digital Producer
Ee-Lyn Law Leo Burnett Melbourne Digital Producer
Josh Popow Leo Burnett Melbourne Social Manager
Maria Borowski Leo Burnett Melbourne Producer
Kaelene Morton Leo Burnett Melbourne Print Producer
John Trifonopolous Leo Burnett Melbourne Print Producer
Adrian Garofalo Leo Burnett Melbourne Retouching
Justin Oleyar Prodigious Editor
Maria Borowski Prodigious Producer
Olivia Cheung Prodigious Producer

Brief Explanation

FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack. It’s a specially marked surf fin that alerts authorities to a surfer’s wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survive. When a surfer clips these fins into their surfboard they’re literally telling authorities and the world “If my life’s taken, don’t take theirs.” Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks. In partnership with Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.

Links

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