Title | FIN FOR A FIN |
Brand | GLIDE FINS |
Product / Service | SURF BOARD FINS |
Category | D02. Ambient Outdoor |
Entrant | GLIDE FINS Torquay, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
PR | INSIDEOUT Crows Nest, AUSTRALIA |
Production | GUSTO MUSIC Melbourne, AUSTRALIA |
Production 2 | STUDIO PANCHO Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Marc Skelton | Glide Fins | Head Client |
Jon Ayton | Glide Fins | Head Client |
Jason Williams | Leo Burnett Melbourne | National Chief Creative Officer |
Michelle Walsh | Leo Burnett Melbourne | Creative Director |
Joe Hill | Leo Burnett Melbourne | Senior Creative |
Garret Fitzgerald | Leo Burnett Melbourne | Senior Creative |
Rob McDowell | Leo Burnett Melbourne | Senior Creative |
Tim Shelley | Leo Burnett Melbourne | Associate Digital Creative Director |
Monica Lewin | Leo Burnett Melbourne | Group Account Director & Strategic Planner |
Ilona Janashvili | Leo Burnett Melbourne | Director of Integrated Strategy |
Kate Silver | Leo Burnett Melbourne | Group Account Director |
Joshua Armstrong | Leo Burnett Melbourne | Web Designer |
Luke Torney | Leo Burnett Melbourne | Lead Developer |
Nick Baum | Leo Burnett Melbourne | Senior Digital Producer |
Ee-Lyn Law | Leo Burnett Melbourne | Digital Producer |
Josh Popow | Leo Burnett Melbourne | Social Manager |
Maria Borowski | Leo Burnett Melbourne | Producer |
Kaelene Morton | Leo Burnett Melbourne | Print Producer |
John Trifonopolous | Leo Burnett Melbourne | Print Producer |
Adrian Garofalo | Leo Burnett Melbourne | Retouching |
Justin Oleyar | Prodigious | Editor |
Maria Borowski | Prodigious | Producer |
Olivia Cheung | Prodigious | Producer |
FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack. It’s a specially marked surf fin that alerts authorities to a surfer’s wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survive. When a surfer clips these fins into their surfboard they’re literally telling authorities and the world “If my life’s taken, don’t take theirs.” Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks. In partnership with Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.