Title Brand Product / Service Entrant Company Location Media Placement Location Award
D02 Use of Branded Content created for Digital or Social
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
UNMUTE
MOVEMBER / SUICIDE PREVENTION
CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver Spike
A13 Not-for-profit / Charity / Government
THE MASTHEAD OF RESPECT
GOVERNMENT OF INDIA / GOVERNMENT OF INDIA
CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
KWALITY WALLS THE UNOFFICIAL IPL PARTNER
KWALITY WALL / HUL / ICE CREAM
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
THE KILLER CHATBOT
TBA STUDIOS / SMALLER AND SMALLER CIRCLES
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
OREO FACE TIME CAMPAIGN
MONDELEZ JAPAN / OREO
McCANN TOKYO JAPAN
B10 Use of Social Platforms
ŠKODA X HANDSOME DANCER “COINCIDANCE”
ŠKODA TAIWAN / ŠKODA BRAND
REDBIT PICTURES Taipei City CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
D02 Use of Branded Content created for Digital or Social
THE OFFICIAL CAPSULE COLLECTION
THAIBEV / CHANG BEER
IRIS SINGAPORE SINGAPORE IRIS SINGAPORE SINGAPORE
GET THE FEELS
STARBUCKS / FRAPPUCCINO
IRIS SINGAPORE SINGAPORE
SHELL HELIX SIBERIA CHALLENGE
SHELL / HELIX MOTOR OIL
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
WHO SAYS WE CAN'T?
P&G / PANTENE
GREY INDONESIA Jakarta INDONESIA MEDIACOM Singapore SINGAPORE
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
AXELLERATE
UNILEVER / AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP / KISSAN KETCHUP
MINDSHARE FULCRUM Mumbai INDIA MINDSHARE FULCRUM Mumbai INDIA
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN / ŠKODA
PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
Short List