Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION
KUROHONE RICE
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
THE DIABLO FOOD
MERCIAN CORPORATION
CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
#MOJITOMOMENTS
BACARDI
BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
SNICKERS AIR
MARS WRIGLEY
SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
BEATING THE UNBEATABLE
DORITOS/PEPSICO.
DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD
PEPSI
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
THE POWER OF EXTRAORDINARY COURAGE AND AUTHENTIC STORYTELLING
PEPSICO
MOUNTAIN DEW
MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
A02 Other FMCG
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
ICE-COLD SHAVING
SCHICK JAPAN K.K.
SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
MON PARIS COUTURE EXPERIENCE
L'OREAL
YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
GILLETTE BACHELOR OF SHAVING
P&G INDIA
GILLETTE
MEDIACOM Mumbai INDIA
Short List
WHISPER #WINGSTOFLY
P&G
WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
SIT IMPROPER
P&G
WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
#SHARETHELOAD COLOURING BOOK
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
#STANDBYTOUGHMOMS
ALL OUT
ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER
SURF EXCEL
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
IGNITE CONVERSATIONS
GSK
MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS
BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND MSL Bangkok THAILAND
WASHABLE BOOK
ANGFA
SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER
STREPSILS
McCANN INDIA Mumbai INDIA
A04 Consumer Durables
HOTEL HIGHWAY
TWO INC.
SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
INTELLIGENT HEAD
VATTI
HIGH-END INTELLIGENT KITCHEN APPLIANCES
THE NINE Shanghai CHINA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
HUAWEI MATE 10 PRO - WATERPROOF YOUR LOVE
HUAWEI
HUAWEI MATE 10 PRO MOBILE PHONE
ISOBAR CHINA GROUP Shanghai CHINA
CUTOFF BARBER
GUNZE CORPORATION
YG
I&S BBDO Tokyo JAPAN
RUN THE WORLD
NIKE
NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SEED OUR FUTURE
BMW GROUP JAPAN
BMWI3
J. WALTER THOMPSON JAPAN Tokyo JAPAN
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO
VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
EASY OPEN SEATS
VOLKSWAGEN
TECHNOLOGY
DDB SYDNEY AUSTRALIA
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze
EMOTIVE AUTOMOTIVE
VOLKSWAGEN SINGAPORE
VOLKSWAGEN CARS
PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN
ŠKODA
PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
A06 Retail
FULL STOP DELIVERY
MCDONALD'S
MCDELIVERY
TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
Short List
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG
MCDELIVERY
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
MCDONALD'S "CAN'T STOP" BILLBOARD
MCDONALD'S HONG KONG
MCDOANALD'S
DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
MAKING THE LIST
LEGO
LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING
UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING
UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA