Go to LIONS - The home of creativity
The Awards
Awards Information
News
Competitions
Get Involved
The Festival
Press
Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH 		DENTSU INC. Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
PLAY WITH YOUR FOOD
LOTTE / SOH 		DENTSU INC. Tokyo JAPAN
E01 Use of Integrated Media
PLAY WITH YOUR FOOD
LOTTE / SOH 		DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE 		HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE 		HAKUHODO KETTLE INC Tokyo JAPAN
Short List
A04 Consumer Durables
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS 		HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS 		HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
B03 Use of Print / Outdoor
READ OUR LIPS
ISEHAN CO., LTD. / KISSME 		DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA 		CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
A11 Consumer Services
MACH JOBS
LIVESENSE INC. / MACHBAITO 		PARTY Tokyo JAPAN
B06 Use of Events
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE" 		DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT" 		DENTSU INC. Tokyo JAPAN
Bronze Spike
B09 Use of Mobile
MOON LIVE
SONY MUSIC ENTERTAINMENT / URU 		DENTSU INC. Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS 		OGILVY JAPAN Tokyo JAPAN
Short List
B11 Use of Technology
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS 		OGILVY JAPAN Tokyo JAPAN
A13 Not-for-profit / Charity / Government
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION 		DENTSU INC. Tokyo JAPAN
A02 Other FMCG
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS / MACLEANS KIDS TOOTHPASTE 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C02 Use of Real-time Data
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Silver Spike
C03 Data Driven Targeting
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
C01 Use of Data Driven Insight
EXPERIMENT FOR THE SMART
TENCENT / TENCENT 		TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR 		HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
F03 Excellence in Media Execution
ANYTHING IS BETTER WITH KFC GOLDEN EGG CRUNCH
KFC / KFC 		ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
B07 Use of Stunts
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES 		BBDO PAKISTAN Lahore PAKISTAN
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING 		AKQA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK 		TKT SYDNEY AUSTRALIA
Short List
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
F02 Excellence in Media Planning
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN 		DENTSU INC. Tokyo JAPAN
B01 Use of TV & Other Screens
MV AD SPOT
MASTERD RCORDS / SINGLE CD 		DENTSU INC. Osaka JAPAN DENTSU INC. Osaka JAPAN
A06 Retail
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY 		TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
Short List
A10 B2B
FREEDOM TO GROW YOUR BUSINESS
ORACLE / CLOUD COMPUTE 		ZENITH Singapore SINGAPORE ZENITH Singapore SINGAPORE
A08 Leisure
TURNING FEAR TO FOMO
RESORTS WORLD SENTOSA / UNIVERSAL STUDIOS SINGAPORE HALLOWEEN HORROR NIGHTS 7 		PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
F02 Excellence in Media Planning
AXELLERATE
UNILEVER / AXE 		MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A09 Media / Entertainment
#NOCONDITIONSAPPLY : SINDOOR KHELA
THE TIMES OF INDIA / THE TIMES OF INDIA NEWSPAPER 		LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
B01 Use of TV & Other Screens
CELEBRATE THE MAGIC OF CHRISTMAS
HONG KONG DISNEYLAND RESORT / THEME PARK 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
F01 Excellence in Media Insights & Strategy
FIGHT FOR TERRITORY
LION / STEINLAGER 		DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS 		Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
B08 Use of Digital Platforms
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION 		WATCONSULT Mumbai INDIA
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION 		LEO BURNETT Bangkok THAILAND
F03 Excellence in Media Execution
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID 		GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR 		COLENSO BBDO Auckland NEW ZEALAND
Short List
A11 Consumer Services
THE LEGEND'S ACT
KDDI CORPORATION / AU HIKARI 		HAKUHODO DY DIGITAL Tokyo JAPAN HAKUHODO DY DIGITAL Tokyo JAPAN
C03 Data Driven Targeting
PEPSI MAX YOUR SUMMER
PEPSICO / PEPSI MAX 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
A06 Retail
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY 		OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
C01 Use of Data Driven Insight
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY 		OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
A04 Consumer Durables
INTELLIGENT HEAD
VATTI / HIGH-END INTELLIGENT KITCHEN APPLIANCES 		THE NINE Shanghai CHINA
A05 Automotive
SEED OUR FUTURE
BMW GROUP JAPAN / BMWI3 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
A02 Other FMCG
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
B07 Use of Stunts
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
A01 Food & Drink
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE 		DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
C02 Use of Real-time Data
WANPO WEATHER
MARS JAPAN / IAMS 		BBDO JAPAN Tokyo JAPAN