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Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE
SOH 		DENTSU INC. Tokyo JAPAN
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION
KUROHONE RICE 		DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
FIGHT FOR TERRITORY
LION
STEINLAGER 		DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT 		SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
THE DIABLO FOOD
MERCIAN CORPORATION
CASILLERO DEL DIABLO 		DENTSU ISOBAR Tokyo JAPAN
#MOJITOMOMENTS
BACARDI
BACARDI 		OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
SNICKERS AIR
MARS WRIGLEY
SNICKERS 		MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
BEATING THE UNBEATABLE
DORITOS/PEPSICO.
DORITOS LAUNCH IN CHINA 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD
PEPSI 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA 		BBDO INDIA Gurgaon INDIA
THE POWER OF EXTRAORDINARY COURAGE AND AUTHENTIC STORYTELLING
PEPSICO
MOUNTAIN DEW 		MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
A02 Other FMCG
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
ICE-COLD SHAVING
SCHICK JAPAN K.K.
SCHICK HYDRO5 PREMIUM 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
MON PARIS COUTURE EXPERIENCE
L'OREAL
YSL BEAUTÉ - MON PARIS COUTURE 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
GILLETTE BACHELOR OF SHAVING
P&G INDIA
GILLETTE 		MEDIACOM Mumbai INDIA
Short List
WHISPER #WINGSTOFLY
P&G
WHISPER 		MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
SIT IMPROPER
P&G
WHISPER ULTRA SOFT 		LEO BURNETT INDIA Mumbai INDIA
#SHARETHELOAD COLOURING BOOK
P&G INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
#STANDBYTOUGHMOMS
ALL OUT
ALL OUT MOSQUITO REPELLENT 		BBDO INDIA Gurgaon INDIA
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER
SURF EXCEL 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION 		LEO BURNETT Bangkok THAILAND
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
IGNITE CONVERSATIONS
GSK
MENINGOCOCCAL AWARENESS 		PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS
BANG LAMUNG HOME FOR BOYS 		LEO BURNETT Bangkok THAILAND MSL Bangkok THAILAND
WASHABLE BOOK
ANGFA
SAVE SOAP PROJECT (CSR) 		McCANN TOKYO JAPAN
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY 		MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER
STREPSILS 		McCANN INDIA Mumbai INDIA
A04 Consumer Durables
HOTEL HIGHWAY
TWO INC.
SLEEPDAYS 		HAKUHODO KETTLE INC Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
INTELLIGENT HEAD
VATTI
HIGH-END INTELLIGENT KITCHEN APPLIANCES 		THE NINE Shanghai CHINA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN 		DENTSU INC. Tokyo JAPAN
HUAWEI MATE 10 PRO - WATERPROOF YOUR LOVE
HUAWEI
HUAWEI MATE 10 PRO MOBILE PHONE 		ISOBAR CHINA GROUP Shanghai CHINA
CUTOFF BARBER
GUNZE CORPORATION
YG 		I&S BBDO Tokyo JAPAN
RUN THE WORLD
NIKE
NIKE 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR 		HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SEED OUR FUTURE
BMW GROUP JAPAN
BMWI3 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO
VOLVO CAR S90 T8 PLUG-IN HYBRID 		GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
EASY OPEN SEATS
VOLKSWAGEN
TECHNOLOGY 		DDB SYDNEY AUSTRALIA
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS 		CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze
EMOTIVE AUTOMOTIVE
VOLKSWAGEN SINGAPORE
VOLKSWAGEN CARS 		PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN
ŠKODA 		PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
A06 Retail
FULL STOP DELIVERY
MCDONALD'S
MCDELIVERY 		TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
Short List
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG
MCDELIVERY 		OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
MCDONALD'S "CAN'T STOP" BILLBOARD
MCDONALD'S HONG KONG
MCDOANALD'S 		DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE 		BEACON/LEO BURNETT Tokyo JAPAN
MAKING THE LIST
LEGO
LEGO 		CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING
UNIQLO SENIOR SERIES 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING
UNIQLO STORES 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA 		CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS 		BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA