Title Brand Product / Service Entrant Company Location Media Placement Location Award
B10 Use of Social Platforms
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA WAVEMAKER Sydney AUSTRALIA
Short List
B06 Use of Events
STAR VENTURE
HEINEKEN THAILAND / HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND RED STAR Bangkok THAILAND
B04 Use of Ambient Media: Small Scale
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
C03 Data Driven Targeting
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D01 Use of Brand or Product Integration into a Programme or Platform
LUX GOLDEN DIVAS IN CONVERSATION WITH KING OF BOLLYWOOD
HINDUSTAN UNILEVER LTD / LUX
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
A01 Food & Drink
THE POWER OF EXTRAORDINARY COURAGE AND AUTHENTIC STORYTELLING
PEPSICO / MOUNTAIN DEW
MINDSHARE Gurgaon INDIA MINDSHARE Gurgaon INDIA
D02 Use of Branded Content created for Digital or Social
BORN THIS WAY
NULON / NULON MOTOR OILS
NULON Sydney AUSTRALIA EDGE Sydney AUSTRALIA
A13 Not-for-profit / Charity / Government
STRIDING ON WITH HKJC
THE HONG KONG JOCKEY CLUB / STRIDING ON
PHD Hong Kong HONG KONG PHD Hong Kong HONG KONG
B10 Use of Social Platforms
ASB: ALL BLACKS: UNSKIPABLE
ASB / HOME LOANS
WITH COLLECTIVE Sydney AUSTRALIA CARAT Auckland NEW ZEALAND
B04 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B06 Use of Events
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
Silver Spike
C02 Use of Real-time Data
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B11 Use of Technology
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B05 Use of Ambient Media: Large Scale
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B07 Use of Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B08 Use of Digital Platforms
NIGHTLIGHT PROJECT
RONALD MCDONALD HOUSE CHARITY / AIRBNB
VML Sydney AUSTRALIA
B11 Use of Technology
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD / PEPSI
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
B05 Use of Ambient Media: Large Scale
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
E01 Use of Integrated Media
CHENGZHEN
NESTLE / CHENGZHEN
OGILVY BEIJING CHINA MINDSHARE Beijing CHINA
B06 Use of Events
SHELL RIMULA HEROES LEAGUE
SHELL / RIMULA MOTOR OIL
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
B04 Use of Ambient Media: Small Scale
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
B10 Use of Social Platforms
DOODELIVERY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES OMD PHILIPPINES Makati City THE PHILIPPINES
A13 Not-for-profit / Charity / Government
THE DANCE OF THE STARS
GREEN SENSE HK LTD. / BUS SHELTER
DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
D02 Use of Branded Content created for Digital or Social
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES
WAT MEDIA Mumbai, INDIA
C02 Use of Real-time Data
KWALITY WALLS THE UNOFFICIAL IPL PARTNER
KWALITY WALL / HUL / ICE CREAM
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
B08 Use of Digital Platforms
#UNPOSE
RECKITT BENCKISER / VEET
HAVAS Haryana INDIA
E01 Use of Integrated Media
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER / MAGNUM ICE CREAM
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
A13 Not-for-profit / Charity / Government
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
B04 Use of Ambient Media: Small Scale
COVER YOUR BEHIND
RACV / SINGLE ITEM INSURANCE
OMD MELBOURNE AUSTRALIA OMD MELBOURNE AUSTRALIA
B10 Use of Social Platforms
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
B06 Use of Events
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
B05 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
B06 Use of Events
NOON ASSEMBLY
KWALITY LTD. / KWALITY MILK
McCANN INDIA Mumbai INDIA
B05 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B10 Use of Social Platforms
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B04 Use of Ambient Media: Small Scale
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
A13 Not-for-profit / Charity / Government
WHAT THE FLUFF CHALLENGE 2.0
SPCA / PET ADOPTION PROGRAMME
IRIS SINGAPORE SINGAPORE
D02 Use of Branded Content created for Digital or Social
PROMAMA E-LEARNING MODULE
WYETH NUTRITION / PROMAMA
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
MUSIC CREATOR
INFINITI / INFINITI QX50
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
A13 Not-for-profit / Charity / Government
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
B10 Use of Social Platforms
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
B04 Use of Ambient Media: Small Scale
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
Short List
B10 Use of Social Platforms
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK / ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)
HAKUHODO INC. Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER / STREPSILS
McCANN INDIA Mumbai INDIA
A13 Not-for-profit / Charity / Government
THE SCENT OF NORTHTALGIA
MINISTRY OF UNIFICATION / UNIFICATION PERFUME/EXHIBITION
BBDO KOREA Seoul SOUTH KOREA
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B10 Use of Social Platforms
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA