Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
GRILL GRILL CHEESE
SEOUL DAIRY
MOKJANG NADEULI GRILL GRILL CHEESE 		McCANN SEOUL SOUTH KOREA McCANN SEOUL
 SOUTH KOREA
REXONA WAZE MOBILE VOICE PACK
UNILEVER PHILIPPINES
REXONA DEODORANT 		MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES
Makati City
 THE PHILIPPINES
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT 		R/GA TOKYO JAPAN R/GA TOKYO
 JAPAN
SUBARU "YOUR STORY WITH" WHOLISTIC MEDIA/BRANDED ENT. CP WITH TVC/TVDRAMA/NOVEL/
SUBARU
CORPORATE BRAND 		STORIES Tokyo JAPAN STORIES
Tokyo
HAKUHODO INC.
Tokyo
 JAPAN
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED
SAMSUNG SMARTPHONE CAMERAS 		LODESTAR UM Mumbai INDIA LODESTAR UM
Mumbai
 INDIA

Gold Spike
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX
DEADPOOL 2 		MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND
Auckland
 NEW ZEALAND
Bronze
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER
SURF EXCEL 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
PHD INDIA
Mumbai
 INDIA
LUX GOLDEN DIVAS IN CONVERSATION WITH KING OF BOLLYWOOD
HINDUSTAN UNILEVER LTD
LUX 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE 		HAKUHODO KETTLE INC Tokyo JAPAN
Short List
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA 		CLEMENGER BBDO SYDNEY AUSTRALIA UM
Sydney
 AUSTRALIA
Silver
A MEME GALLERY
TENCENT
TENCENT CHARITY 		TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE 		PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO
DORITOS COLLIDE CORN CHIPS 		PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA
NIKE WOMEN 		AKQA Shanghai CHINA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION 		WATCONSULT Mumbai INDIA
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN 		PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Bronze
BORN THIS WAY
NULON
NULON MOTOR OILS 		NULON Sydney AUSTRALIA EDGE
Sydney
 AUSTRALIA
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY
SERVICES 		WAT MEDIA Mumbai, INDIA
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC
KFC X NATIONAL MUSEUM OF CHINA 		ISOBAR CHINA GROUP Shanghai CHINA
PROMAMA E-LEARNING MODULE
WYETH NUTRITION
PROMAMA 		OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG
Hong Kong
 HONG KONG
MUSIC CREATOR
INFINITI
INFINITI QX50 		CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU
 CHINA
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI” 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
UNMUTE
MOVEMBER
SUICIDE PREVENTION 		CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver
THE KILLER CHATBOT
TBA STUDIOS
SMALLER AND SMALLER CIRCLES 		MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES
Makati City
 THE PHILIPPINES
OREO FACE TIME CAMPAIGN
MONDELEZ JAPAN
OREO 		McCANN TOKYO JAPAN
THE OFFICIAL CAPSULE COLLECTION
THAIBEV
CHANG BEER 		IRIS SINGAPORE SINGAPORE IRIS SINGAPORE
 SINGAPORE
GET THE FEELS
STARBUCKS
FRAPPUCCINO 		IRIS SINGAPORE SINGAPORE
SHELL HELIX SIBERIA CHALLENGE
SHELL
HELIX MOTOR OIL 		MEDIACOM Shanghai CHINA MEDIACOM
Shanghai
IQIYI
Shanghai
 CHINA
WHO SAYS WE CAN'T?
P&G
PANTENE 		GREY INDONESIA Jakarta INDONESIA MEDIACOM
Singapore
MEDIACOM INDONESIA
Jakarta
 SINGAPORE
INDONESIA
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
HAVAS LONDON
 SOUTH KOREA
UNITED KINGDOM
AXELLERATE
UNILEVER
AXE 		MINDSHARE Jakarta INDONESIA MINDSHARE
Jakarta
 INDONESIA
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP
KISSAN KETCHUP 		MINDSHARE FULCRUM Mumbai INDIA MINDSHARE FULCRUM
Mumbai
 INDIA
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN
ŠKODA 		PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN
Taipei
 CHINESE TAIPEI
Short List
E01 Use of Integrated Media
PLAY WITH YOUR FOOD
LOTTE
SOH 		DENTSU INC. Tokyo JAPAN
LAYTON'S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING
LEVEL-5
LAYTON'S MYSTERY JOURNEY 		PARTY Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS
ARNOTTS BISCUITS 		Y&R ANZ Auckland NEW ZEALAND Y&R ANZ
Auckland
 NEW ZEALAND
Short List
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE 		BEACON/LEO BURNETT Tokyo JAPAN
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT 		SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA
Sydney
 AUSTRALIA
BEATING THE UNBEATABLE
DORITOS/PEPSICO.
DORITOS LAUNCH IN CHINA 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
RUN THE WORLD
NIKE
NIKE 		MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
POND'S TRAIN
UNILEVER
POND'S 		MINDSHARE Jakarta INDONESIA MINDSHARE
Jakarta
 INDONESIA
DALDA - PEHLE TUM
BUNGE INDIA
DALDA - COOKING OIL 		LEO BURNETT INDIA Mumbai INDIA OMD INDIA
Mumbai
INDIA
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA 		BBDO INDIA Gurgaon INDIA
#STANDBYTOUGHMOMS
ALL OUT
ALL OUT MOSQUITO REPELLENT 		BBDO INDIA Gurgaon INDIA
CHENGZHEN
NESTLE
CHENGZHEN 		OGILVY BEIJING CHINA MINDSHARE
Beijing
 CHINA
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER
MAGNUM ICE CREAM 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
FIGHT FOR TERRITORY
LION
STEINLAGER 		DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR
Auckland
 NEW ZEALAND
Short List
IGNITE CONVERSATIONS
GSK
MENINGOCOCCAL AWARENESS 		PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA