Title Brand Product / Service Entrant Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
GRILL GRILL CHEESE
SEOUL DAIRY
MOKJANG NADEULI GRILL GRILL CHEESE
McCANN SEOUL SOUTH KOREA McCANN SEOUL SOUTH KOREA
REXONA WAZE MOBILE VOICE PACK
UNILEVER PHILIPPINES
REXONA DEODORANT
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
SUBARU "YOUR STORY WITH" WHOLISTIC MEDIA/BRANDED ENT. CP WITH TVC/TVDRAMA/NOVEL/
SUBARU
CORPORATE BRAND
STORIES Tokyo JAPAN STORIES Tokyo JAPAN
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED
SAMSUNG SMARTPHONE CAMERAS
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Gold
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX
DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER
SURF EXCEL
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
LUX GOLDEN DIVAS IN CONVERSATION WITH KING OF BOLLYWOOD
HINDUSTAN UNILEVER LTD
LUX
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver
A MEME GALLERY
TENCENT
TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO
DORITOS COLLIDE CORN CHIPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA
NIKE WOMEN
AKQA Shanghai CHINA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze
BORN THIS WAY
NULON
NULON MOTOR OILS
NULON Sydney AUSTRALIA EDGE Sydney AUSTRALIA
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY
SERVICES
WAT MEDIA Mumbai, INDIA
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC
KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
PROMAMA E-LEARNING MODULE
WYETH NUTRITION
PROMAMA
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
MUSIC CREATOR
INFINITI
INFINITI QX50
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
UNMUTE
MOVEMBER
SUICIDE PREVENTION
CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver
THE KILLER CHATBOT
TBA STUDIOS
SMALLER AND SMALLER CIRCLES
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
OREO FACE TIME CAMPAIGN
MONDELEZ JAPAN
OREO
McCANN TOKYO JAPAN
THE OFFICIAL CAPSULE COLLECTION
THAIBEV
CHANG BEER
IRIS SINGAPORE SINGAPORE IRIS SINGAPORE SINGAPORE
GET THE FEELS
STARBUCKS
FRAPPUCCINO
IRIS SINGAPORE SINGAPORE
SHELL HELIX SIBERIA CHALLENGE
SHELL
HELIX MOTOR OIL
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
WHO SAYS WE CAN'T?
P&G
PANTENE
GREY INDONESIA Jakarta INDONESIA MEDIACOM Singapore SINGAPORE
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
AXELLERATE
UNILEVER
AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP
KISSAN KETCHUP
MINDSHARE FULCRUM Mumbai INDIA MINDSHARE FULCRUM Mumbai INDIA
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN
ŠKODA
PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
Short List
E01 Use of Integrated Media
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN
LAYTON'S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING
LEVEL-5
LAYTON'S MYSTERY JOURNEY
PARTY Tokyo JAPAN DENTSU INC. Tokyo JAPAN
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS
ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
BEATING THE UNBEATABLE
DORITOS/PEPSICO.
DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
RUN THE WORLD
NIKE
NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
POND'S TRAIN
UNILEVER
POND'S
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
DALDA - PEHLE TUM
BUNGE INDIA
DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
#STANDBYTOUGHMOMS
ALL OUT
ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
CHENGZHEN
NESTLE
CHENGZHEN
OGILVY BEIJING CHINA MINDSHARE Beijing CHINA
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER
MAGNUM ICE CREAM
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Short List
IGNITE CONVERSATIONS
GSK
MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA