Title Brand Product / Service Entrant Company Location Media Placement Location Award
F01 Excellence in Media Insights & Strategy
[TASTE AD] ADVERTISED TO ONE'S TASTE
LG UPLUS / LG UPLUS
MEGAZONE Seoul SOUTH KOREA MEGAZONE Seoul SOUTH KOREA
A12 Corporate Social Responsibility (CSR) / Corporate Image
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
A03 Healthcare
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER / STREPSILS
McCANN INDIA Mumbai INDIA
A05 Automotive
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN / ŠKODA
PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei CHINESE TAIPEI
E01 Use of Integrated Media
POND'S TRAIN
UNILEVER / POND'S
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A06 Retail
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B08 Use of Digital Platforms
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
C03 Data Driven Targeting
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver Spike
A01 Food & Drink
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B09 Use of Mobile
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
B07 Use of Stunts
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B05 Use of Ambient Media: Large Scale
TOKYO PEN PIXEL
MUJI / NO PRODUCT
R/GA TOKYO JAPAN
C02 Use of Real-time Data
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
Short List
B06 Use of Events
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
A13 Not-for-profit / Charity / Government
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE DDB SINGAPORE SINGAPORE
B11 Use of Technology
STRIDING ON WITH HKJC
THE HONG KONG JOCKEY CLUB / STRIDING ON
PHD Hong Kong HONG KONG PHD Hong Kong HONG KONG
B04 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
Silver Spike
B10 Use of Social Platforms
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR
DENTSU DIGITAL Tokyo JAPAN DENTSU DIGITAL Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A02 Other FMCG
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B01 Use of TV & Other Screens
LUX GOLDEN DIVAS IN CONVERSATION WITH KING OF BOLLYWOOD
HINDUSTAN UNILEVER LTD / LUX
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
LET’S GIVE INDIA ITS CHILDHOOD BACK
HINDUSTAN UNILEVER / HINDUSTAN UNILEVER
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A02 Other FMCG
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D01 Use of Brand or Product Integration into a Programme or Platform
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
B04 Use of Ambient Media: Small Scale
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN ADK Tokyo JAPAN
B06 Use of Events
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
B10 Use of Social Platforms
SACRIFICE FOR THE CROWN
NETFLIX / THE CROWN: NETFLIX'S ORIGINAL SERIES
RABBIT DIGITAL GROUP Bangkok THAILAND RABBIT DIGITAL GROUP Bangkok THAILAND
B11 Use of Technology
XIAOAI
NESTLE / NESTLÉ XIAOAI
OGILVY BEIJING CHINA MINDSHARE Beijing CHINA
A13 Not-for-profit / Charity / Government
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
D02 Use of Branded Content created for Digital or Social
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
C02 Use of Real-time Data
GOOGLE FOOTBALL ANSWERS MADE EASY
GOOGLE / GOOGLE SEARCH
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
B07 Use of Stunts
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B05 Use of Ambient Media: Large Scale
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B09 Use of Mobile
THE FLIXONASE ALLERGY MONITOR
GSK / FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
A01 Food & Drink
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD / PEPSI
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
B08 Use of Digital Platforms
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA ALIBABA GROUP Hangzhou CHINA
E01 Use of Integrated Media
DALDA - PEHLE TUM
BUNGE INDIA / DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
B03 Use of Print / Outdoor
DON'T EAT THE NEWS
RELIGARE HEALTH INSURANCE / RELIGARE HEALTH INSURANCE
FAMOUS INNOVATIONS Mumbai INDIA
C03 Data Driven Targeting
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / NOTE 8 PHONE
DIGITAS Singapore SINGAPORE STARCOM Singapore SINGAPORE
B03 Use of Print / Outdoor
ICONIC PACKAGING
MCDONALD'S / BIG MAC
DDB SYDNEY AUSTRALIA
E01 Use of Integrated Media
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
B09 Use of Mobile
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
B08 Use of Digital Platforms
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
C02 Use of Real-time Data
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
B05 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
B11 Use of Technology
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
A13 Not-for-profit / Charity / Government
UNCOMFORT WOMEN PROJECT
THE KOREAN COUNCIL FOR THE WOMEN DRAFTED FOR MILITARY SEXUAL SLAVERY BY JAPAN / THE STATUE OF PEACE
HS AD Seoul SOUTH KOREA