Title Brand Product / Service Entrant Company Location Media Placement Location Award
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY TEN YARDS
RB / DETTOL AND HARPIC
INITIATIVE INDIA Gurgaon INDIA INITIATIVE INDIA Gurgaon INDIA
A02 Other FMCG
SIT IMPROPER
P&G / WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
E01 Use of Integrated Media
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
D01 Use of Brand or Product Integration into a Programme or Platform
SUBARU "YOUR STORY WITH" WHOLISTIC MEDIA/BRANDED ENT. CP WITH TVC/TVDRAMA/NOVEL/
SUBARU / CORPORATE BRAND
STORIES Tokyo JAPAN STORIES Tokyo JAPAN
F01 Excellence in Media Insights & Strategy
WHISPER #WINGSTOFLY
P&G / WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
A01 Food & Drink
#MOJITOMOMENTS
BACARDI / BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
F03 Excellence in Media Execution
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
A06 Retail
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A03 Healthcare
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
C03 Data Driven Targeting
GOOGLE FOOTBALL ANSWERS MADE EASY
GOOGLE / GOOGLE SEARCH
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
B08 Use of Digital Platforms
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
B07 Use of Stunts
7-DAY INSURANCE
SHELL THAILAND / SHELL HELIX
J. WALTER THOMPSON BANGKOK THAILAND MEDIACOM Bangkok THAILAND
B11 Use of Technology
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
B03 Use of Print / Outdoor
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Silver Spike
B04 Use of Ambient Media: Small Scale
CLEAN LIGHT HAND SOAP
BANGKOK TREASURES CO.,LTD / ZANTIIS
DENTSU ONE (BANGKOK) THAILAND
C02 Use of Real-time Data
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
B05 Use of Ambient Media: Large Scale
MONUMENT VALLEY IN REALITY
TENCENT / MONUMENT VALLEY 2
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
A13 Not-for-profit / Charity / Government
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
B10 Use of Social Platforms
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
B09 Use of Mobile
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
B06 Use of Events
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
B01 Use of TV & Other Screens
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
C01 Use of Data Driven Insight
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP / KISSAN KETCHUP
MINDSHARE FULCRUM Mumbai INDIA MINDSHARE FULCRUM Mumbai INDIA
B01 Use of TV & Other Screens
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B10 Use of Social Platforms
FLY TO FLEE
WANNA TRAVEL LIMITED / WANNA TRAVEL
J. WALTER THOMPSON HONG KONG HONG KONG WANNA TRAVEL LIMITED Hong Kong HONG KONG
B06 Use of Events
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong HONG KONG
B11 Use of Technology
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
B04 Use of Ambient Media: Small Scale
SANDCASTLE CEMETERIES
QIMR BERGHOFER / MELANOMA AWARENESS
Y&R ANZ Brisbane AUSTRALIA
B05 Use of Ambient Media: Large Scale
SOUND RECYCLE
HEINEKEN THAILAND / HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND RED STAR Bangkok THAILAND
C02 Use of Real-time Data
24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA
B07 Use of Stunts
FEEL THE GAP SODAS
GREEN PEOPLE'S POWER / GREEN PEOPLE'S POWER
McCANN TOKYO JAPAN
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
C03 Data Driven Targeting
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
B03 Use of Print / Outdoor
BREAKPOINT
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
B09 Use of Mobile
THE MEETUP TICKET
TOKYO TOWER / TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A03 Healthcare
THE FLIXONASE ALLERGY MONITOR
GSK / FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze Spike
A01 Food & Drink
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
F03 Excellence in Media Execution
WHISPER #WINGSTOFLY
P&G / WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
A05 Automotive
EMOTIVE AUTOMOTIVE
VOLKSWAGEN SINGAPORE / VOLKSWAGEN CARS
PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
A06 Retail
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A04 Consumer Durables
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
E01 Use of Integrated Media
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
D01 Use of Brand or Product Integration into a Programme or Platform
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED / SAMSUNG SMARTPHONE CAMERAS
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Gold Spike
F01 Excellence in Media Insights & Strategy
SANTALINE: ONE PHONE CALL, TWO MAGICAL CHRISTMASES
SPARK / SPARK SANTALINE
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA