Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
F01 Excellence in Media Insights & Strategy
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Use of Brand or Product Integration into a Programme or Platform
REXONA WAZE MOBILE VOICE PACK
UNILEVER PHILIPPINES / REXONA DEODORANT
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
F03 Excellence in Media Execution
REXONA WAZE MOBILE VOICE PACK
UNILEVER PHILIPPINES / REXONA DEODORANT
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
A06 Retail
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
E01 Use of Integrated Media
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B08 Use of Digital Platforms
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY
TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
B05 Use of Ambient Media: Large Scale
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
B11 Use of Technology
AI BASEBALL PROJECT 'ZUNO'
JAPAN BROADCASTING CORPORATION / BASEBALL COMMENTARY AI
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B07 Use of Stunts
NIKE REACT STUNT
NIKE / NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA MINDSHARE CHINA Shanghai CHINA
C03 Data Driven Targeting
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC / PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC)
DENTSU X Taipei CHINESE TAIPEI DENTSU X Taipei CHINESE TAIPEI
A04 Consumer Durables
HUAWEI MATE 10 PRO - WATERPROOF YOUR LOVE
HUAWEI / HUAWEI MATE 10 PRO MOBILE PHONE
ISOBAR CHINA GROUP Shanghai CHINA
A03 Healthcare
IGNITE CONVERSATIONS
GSK / MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C02 Use of Real-time Data
PEPSI MAX YOUR SUMMER
PEPSICO / PEPSI MAX
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
A13 Not-for-profit / Charity / Government
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR
DENTSU DIGITAL Tokyo JAPAN DENTSU DIGITAL Tokyo JAPAN
B03 Use of Print / Outdoor
OYSTER KANJI DICTATION
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
B09 Use of Mobile
OREO OBOX
MONDELEZ / OREO COOKIE
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA CARAT Shanghai CHINA
B04 Use of Ambient Media: Small Scale
THE BULLETPROOF NOVEL
SOC OUTREACH / GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
B06 Use of Events
LICENCE TO THRILL
PORSCHE / PORSCHE DRIVING EXPERIENCE
HAVAS SINGAPORE SINGAPORE
D02 Use of Branded Content created for Digital or Social
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS / MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B10 Use of Social Platforms
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO / DORITOS COLLIDE CORN CHIPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
D02 Use of Branded Content created for Digital or Social
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO / DORITOS COLLIDE CORN CHIPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B10 Use of Social Platforms
GIFT - SHOW CASE
WANTHAI CHINNEY REAL ESTATE (SHENZHEN) CO., LTD. / REAL ESTATE PROPERTY
DANS DIGITAL TECHNOLOGY CO. Shenzhen CHINA DANS DIGITAL TECHNOLOGY CO. Shenzhen CHINA
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
B04 Use of Ambient Media: Small Scale
EDIBLE WRAPPER
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
A13 Not-for-profit / Charity / Government
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C02 Use of Real-time Data
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
B11 Use of Technology
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE DDB SINGAPORE SINGAPORE
B07 Use of Stunts
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN ADK Tokyo JAPAN
B08 Use of Digital Platforms
30,000 HYPNO-CATS
MARS JAPAN LIMITED / SHEBA
BBDO JAPAN Tokyo JAPAN
A04 Consumer Durables
CUTOFF BARBER
GUNZE CORPORATION / YG
I&S BBDO Tokyo JAPAN
B03 Use of Print / Outdoor
THE LOCAL AMBASSADOR
UNIQLO THAILAND / UNIQLO ROADSIDE STORE
LEO BURNETT Bangkok THAILAND ZENITH Bangkok THAILAND
B05 Use of Ambient Media: Large Scale
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND MSL Bangkok THAILAND
C03 Data Driven Targeting
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
D01 Use of Brand or Product Integration into a Programme or Platform
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
F03 Excellence in Media Execution
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
A05 Automotive
EASY OPEN SEATS
VOLKSWAGEN / TECHNOLOGY
DDB SYDNEY AUSTRALIA
A06 Retail
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
E01 Use of Integrated Media
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
A01 Food & Drink
THE DIABLO FOOD
MERCIAN CORPORATION / CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
A02 Other FMCG
WHISPER #WINGSTOFLY
P&G / WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
F01 Excellence in Media Insights & Strategy
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / GALAXY NOTE 8
PUBLICIS SINGAPORE SINGAPORE STARCOM Singapore SINGAPORE
B01 Use of TV & Other Screens
VIRAL SNEEZE
BAYER / REDOXON
J. WALTER THOMPSON SINGAPORE SINGAPORE
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
F02 Excellence in Media Planning
DALDA PEHLETUM - "FIRST BITE TO YOU"
BUNGE INDIA PVT LTD - DALDA COOKING OIL / DALDA REFINED EDIBLE OIL
OMD INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
A11 Consumer Services
THE AUTHENTIC PLATINUM EXPERIENCE
AMERICAN EXPRESS INTERNATIONAL INC / THE PLATINUM CARD
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
C01 Use of Data Driven Insight
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / NOTE 8 PHONE
DIGITAS Singapore SINGAPORE STARCOM Singapore SINGAPORE
Silver Spike