Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Use of Audio Platforms
SOS WAITING
HONG KONG TRANSPLANT SPORTS ASSOCIATION / HONG KONG TRANSPLANT SPORTS ASSOCIATION
J. WALTER THOMPSON HONG KONG HONG KONG
B11 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
B05 Use of Ambient Media: Large Scale
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES STARCOM Makati City THE PHILIPPINES
Short List
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA
B06 Use of Events
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
B09 Use of Mobile
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND WAVEMAKER Auckland NEW ZEALAND
A13 Not-for-profit / Charity / Government
HEARTBREAK STICKERS
SINGAPORE CANCER SOCIETY / ANTI-SMOKING CAMPAIGN
OGILVY SINGAPORE SINGAPORE
B03 Use of Print / Outdoor
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / RECRUITING RICE ATOTORIMUSUKO
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
E01 Use of Integrated Media
LAYTON'S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING
LEVEL-5 / LAYTON'S MYSTERY JOURNEY
PARTY Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
MACH JOBS
LIVESENSE / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND WAVEMAKER Auckland NEW ZEALAND
B06 Use of Events
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B09 Use of Mobile
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
B11 Use of Technology
HOUSE OF EMOTIONS
INTEL / AI
OGILVY BEIJING CHINA OGILVY BEIJING CHINA
B05 Use of Ambient Media: Large Scale
THE FRAME GALLERY
SAMSUNG ELECTRONICS / THE FRAME
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
C02 Use of Real-time Data
SAMSUNG, INSPIRED BY YOU
SAMSUNG ELECTRONICS / SAMSUNG PRODUCTS
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
F01 Excellence in Media Insights & Strategy
IGNITE CONVERSATIONS
GSK / MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C03 Data Driven Targeting
STRIDING ON WITH HKJC
THE HONG KONG JOCKEY CLUB / STRIDING ON
PHD Hong Kong HONG KONG PHD Hong Kong HONG KONG
A06 Retail
MCDONALD'S "CAN'T STOP" BILLBOARD
MCDONALD'S HONG KONG / MCDOANALD'S
DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
B02 Use of Audio Platforms
ALEXA LIFELINE
PARTNERSHIP AGAINST DOMESTIC VIOLENCE / ALEXA
VML Sydney AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
GRILL GRILL CHEESE
SEOUL DAIRY / MOKJANG NADEULI GRILL GRILL CHEESE
McCANN SEOUL SOUTH KOREA McCANN SEOUL SOUTH KOREA
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
F03 Excellence in Media Execution
THE HAIR FALLING BILLBOARD
PANTENE / PANTENE
GREYNJ UNITED Bangkok THAILAND
A05 Automotive
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
B07 Use of Stunts
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
Silver Spike
A04 Consumer Durables
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold Spike
B08 Use of Digital Platforms
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
A02 Other FMCG
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Short List
B01 Use of TV & Other Screens
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
Short List
A11 Consumer Services
ANCESTRY - DISCOVER YOUR PAST, INSPIRE YOUR FUTURE.
ANCESTRY / ANCESTRY DNA
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A07 Travel
THE MEETUP TICKET
TOKYO TOWER / TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
F02 Excellence in Media Planning
EMBRACE THE EXTRAORDINARY
UNILEVER / OMO
PHD Shanghai CHINA PHD Shanghai CHINA
C01 Use of Data Driven Insight
FINDING BURIED TREASURE
SAP / CLOUDERP, SUCCESSFACTORS, HYBRIS SOLUTIONS
PHD SINGAPORE SINGAPORE
A09 Media / Entertainment
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
C01 Use of Data Driven Insight
UNILEVER 1001 INSPIRASI RAMADHAN
UNILEVER / ALL UNILEVER PRODUCT
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A07 Travel
PALETTE OF THAILAND
TOURISM AUTHORITY OF THAILAND / THAILAND TOURISM
SOUR BANGKOK THAILAND SOUR BANGKOK THAILAND
F02 Excellence in Media Planning
[TASTE AD] ADVERTISED TO ONE'S TASTE
LG UPLUS / LG UPLUS
MEGAZONE Seoul SOUTH KOREA MEGAZONE Seoul SOUTH KOREA
B02 Use of Audio Platforms
SAFFOLA - BEAT THE CRAVE
SAFFOLA ACTUVE NUTRI SHAKE / DRINK
WAT MEDIA Mumbai, INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
A11 Consumer Services
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
A02 Other FMCG
GILLETTE BACHELOR OF SHAVING
P&G INDIA / GILLETTE
MEDIACOM Mumbai INDIA
Short List