| Title | WANPO WEATHER |
| Brand | MARS JAPAN |
| Product / Service | IAMS |
| Category | C02. Use of Real-time Data |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Production | AID-DCC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Haruko Kuzuya | BBDO Japan | Creative Director / Copywriter |
| Kana Kikuchi | BBDO Japan | Art Director |
| Hiroko Kan | BBDO Japan | Associate Account Director |
| Ayumi Onobu | BBDO Japan | Producer |
| Kaori Yatsu | BBDO Japan | Head of Planning |
| Aisha Takashima | BBDO Japan | Associate Planning Director |
| Seiichiro Komazak | BBDO Japan | Engagement Planning Director |
| Yusuke Yamanaka | AID-DCC Inc. | Producer |
| Yuka Sato | AID-DCC Inc. | Assistant Producer |
| Daiki Koyama | AID-DCC Inc. | Director |
| Kenjiro Nakayama | AID-DCC Inc. | Designer |
| Yoshiaki Kajiyashiki | AID-DCC Inc. | Technical Director |
| Takanobu Noso | AID-DCC Inc. | Frontend Developer |
| Shu Takano | AID-DCC Inc. | System Engineer |
| Jun Kuriyama | AID-DCC Inc. | System Engineer |
We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”
We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”
70% of "WANPO" users have been repeatedly visiting the website, and 1.5 times numbers of search about walking a dog by those users. Also, we obtained 400% more visits to IAMS brand's website, roused their interest to IAMS brand itself.
We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”
We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”