WANPO WEATHER

TitleWANPO WEATHER
ClientMARS JAPAN
Product / ServiceIAMS
CategoryC02. Use of Real-time Data
EntrantBBDO JAPAN Tokyo, JAPAN
Idea Creation BBDO JAPAN Tokyo, JAPAN
Production AID-DCC Tokyo, JAPAN

The Campaign

We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”

Creative Execution

We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”

70% of "WANPO" users have been repeatedly visiting the website, and 1.5 times numbers of search about walking a dog by those users. Also, we obtained 400% more visits to IAMS brand's website, roused their interest to IAMS brand itself.

We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”

Insights, Strategy and the Idea

We created a mobile platform “WANPO WEATHER”, that tells the best weather to walk your dog. We developed our own algorithm that calculated the best “Walking index” for a dog based on the dog’s breed, age, as well as weather information, such as temperature, precipitation, and wind speed. As you register your dog’s information, WANPO WEATHER would tell you if the weather is suitable for your dog or not using the 4 stages of “The IAMS Walking index.”

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Haruko Kuzuya BBDO Japan Creative Director / Copywriter
Kana Kikuchi BBDO Japan Art Director
Hiroko Kan BBDO Japan Associate Account Director
Ayumi Onobu BBDO Japan Producer
Kaori Yatsu BBDO Japan Head of Planning
Aisha Takashima BBDO Japan Associate Planning Director
Seiichiro Komazak BBDO Japan Engagement Planning Director
Yusuke Yamanaka AID-DCC Inc. Producer
Yuka Sato AID-DCC Inc. Assistant Producer
Daiki Koyama AID-DCC Inc. Director
Kenjiro Nakayama AID-DCC Inc. Designer
Yoshiaki Kajiyashiki AID-DCC Inc. Technical Director
Takanobu Noso AID-DCC Inc. Frontend Developer
Shu Takano AID-DCC Inc. System Engineer
Jun Kuriyama AID-DCC Inc. System Engineer
Links
Website URL