The Campaign

With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains.

Creative Execution

We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.

300 thousand people have visited and experienced the installation at AWE 2018.? 39% increase in the brand awareness. 500 media covered the campaign The installation has become a new landmark in Shanghai. China’s national broadcaster CCTV has covered the campaign.

Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. As an exhibitor at the Appliance & Electronics World Expo (AWE) from March 8th to 10th, 2018, Vatti was aiming to build a distinctive brand image during the expo. AWE 2018 was exhibited at the Shanghai New International Expo Center(SNIEC). The square at the SNIEC is a great outdoor media to attract large crowds.

Insights, Strategy and the Idea

Vatti was aiming to build a distinctive brand image during the AWE 2018. With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains.With that in mind, a bold idea was conceived. Joining forces with a couple of excellent local architects, we built a majestic 12-meter-high 'head'.