MOON LIVE

TitleMOON LIVE
ClientSONY MUSIC ENTERTAINMENT
Product / ServiceURU
CategoryB09. Use of Mobile
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS Tokyo, JAPAN
Production SODA! COMMUNICATIONS Tokyo, JAPAN
Production 2 ADBRAIN INC. Tokyo, JAPAN
Production 3 BABEL LABEL Tokyo, JAPAN
Production 4 KIRIFUDA Tokyo, JAPAN

The Campaign

As a result of limiting the promotion to a one night only Supermoon occasion we succeeded to motivate the audience to watch the promotional music video at the same time earned the interest of multiple media.

Creative Execution

We developed a App which activates only when the camera recognizes a full moon to play the promotional music video. We created an experience as if viewers were watching a lunar concert from the earth.

As a result, "Moon Live" lead to 85 million views on its official YouTube channel. It was also seen on more than 100 media outlets, such as television shows and online news media.

Our endeavor was to use the beautiful Supermoon as a form of media for the first time.

Insights, Strategy and the Idea

By choosing the supermoon as a promotional media instead of the typical video hosting services, we aimed to achieve a higher brand image and to raise awareness of Uru.

Credits

Name Company Position
Makoto Nagahisa DENTSU INC. Creative Director
Yoshiyuki Imoto DENTSU INC. Art Director
Teru Tsujinaka DENTSU INC. CopyWriter
Seitaro Miyachi DENTSU INC. Web Director
Motonobu Mibu DENTSU INC. Account Management
Yohei Nemoto Dentsu Public Relations PR Planner
Koichi Maeda Dentsu Public Relations PR Planner
Nobuaki Arikata Kirifuda Technical Director
Kenshiro Nakashima Kirifuda Programmer
Shunsuke Kishi Kirifuda Programmer
Tomohiro Ueno Tomohiro Ueno Web Designer
Yuki Yamaguchi adbrain Graphic Disgner
Noriko Morita Sony Music Entertainment Manager
Shunichi Nakano Sony Music Associated Records Member
Ryoma Yoshino Soda Communications Inc. Producer
Shina Udagawa Soda Communications Inc. Production Manager
Kentaro Shima BABEL LABEL Video Director
Tadashi Sato Freerance Cameraman
Kyohei Isobe dadab Editor
Links
Website URL