| Title | MACH JOBS |
| Brand | LIVESENSE |
| Product / Service | CORPORATE ADVERTISING |
| Category | B10. Use of Social Platforms |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | PARTY Tokyo, JAPAN |
| Production 2 | T&E Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | PARTY | Executive Creative Director |
| Shumpei Murata | DENTSU INC. | Creative Director |
| Shumpei Murata | DENTSU INC. | Copywriter |
| Kazunori Kawagoshi | DENTSU INC. | Art Director |
| Mio Ueda | DENTSU INC. | Art Director |
| Yuki Ohtsu | PARTY | Copywriter |
| Kimio Takano | PARTY | Agency Producer |
| Hiroyuki Nakayama | PARTY | Agency Producer |
| Takaaki Sasaki | T&E | Producer |
| Junki Tachibana | T&E | Product Manager |
| Kazuya Wada | freelance | Product Manager |
| Hiroki Odagiri | T&E | Product Manager |
| Keisuke Kuroyanagi | freelance | Director |
| Takashi Sakurai | Pict | Photographer |
| Jun Terui | Pict | Lighting Design |
| Naotaka Tomoda | Pict | Lighting Design |
| Takayuki Inoue | freelance | Creative Team |
| Tomokazu Yamauchi | kosei/Information Media Design INC. | Creative Team |
| Yusuke Yamamura | T&E | Creative Team |
| Tetsuhiro Morinaga | T&E | Creative Team |
| Tomohisa Matsumoto | T&E | Creative Team |
Our idea for this YouTube Bumper ad series was to experiment with condensing popular part-time jobs as well as weird part-time jobs into 6-second content. Non-skippable YouTube Bumper ads can be seen as unwanted interruptions to the viewing experience. However, we transformed the shortest form of the non-skippable Bumper ads into entertainment, and changed people's usually negative perception of these ads into a positive one.
We took advantage of the YouTube Bumper ads that are only 6 seconds long. The brevity of Bumper ads makes them the most effective media for effectively communicating the speedy characteristic of Mach Jobs. We condensed each of the 17 typical Japanese part-time jobs into a 6-second video to illustrate the brand message. Timeline: June 2017 - Ideation and determining creative direction From July to August 2017 - Confirming details of the plan September 2017 - Filming and editing October 2017 - Launch
The videos garnered over 1,600,000 views, and were spread across social media, especially on Twitter and Facebook. They also inspired numerous fan-made videos of 6-second part-time jobs. During the campaign period, accesses to the Machbaito recruiting site increased by 3 times, and led to the service provider's highest sales ever.
Mach Jobs videos demonstrate the creative use of shortness of Youtube Bumper ads.?
The target audience was young part-time job seekers. As the best media to express the speediness of Mach Jobs, we made the most of the non-skippable 6-second YouTube Bumper ads.