| Title | ICONIC PACKAGING |
| Brand | MCDONALD'S |
| Product / Service | BIG MAC |
| Category | B03. Use of Print / Outdoor |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Additional Company | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Additional Company 2 | LIMEHOUSE CREATIVE Chippendale, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Executive Creative Director |
| Dave Joubert | DDB Sydney | Creative Director |
| Tommy Cehak | DDB Sydney | Senior Creative |
| Tim Woolford | DDB Sydney | Senior Creative |
| Libby Hams | DDB Sydney | Creative Operations Director |
| Ramon Rodriguez | DDB Sydney | Senior Designer |
| Nicole Taylor | DDB Sydney | Chief Executive Officer |
| Lisa Hauptmann | DDB Sydney | Group Business Director |
| Andrew Inman | DDB Sydney | Senior Business Director |
| Celine Dinant | DDB Sydney | Business Executive |
| Michelle Weekes | DDB Sydney | Business Coordinator |
| Annabelle Rogers | DDB Sydney | Planning Director |
| John Wood | DDB Sydney | Senior Print Producer |
| Jose Rodrigues | DDB Sydney | Senior Finished Artist |
| Jo Feeney | McDonald's | Director of Marketing |
| Channa Goonasekara | McDonald's | Brand Manager |
| Fiona Gray | McDonald's | Marketing Communications Manager |
| Tina Alldis | McDonald's | Corporate Relations Manager |
| Danny Eastwood | The Pool Collective | Photographer |