24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY

Title24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY
ClientSAIC-GM
Product / ServiceCHEVROLET
CategoryC02. Use of Real-time Data
EntrantHYLINK DIGITAL SOLUTIONS Beijing, CHINA
Idea Creation HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Production HYLINK DIGITAL SOLUTIONS Beijing, CHINA

The Campaign

On Earth Day of April. 22, 2018, Chevrolet Equinox brought 24 unique and endangered specifies in the world to consumers on mobile phone with the endorsement of Discovery Channel. Chevrolet created 24 different opening screens and 24 different H5 in one day on Tencent News APP by using technology of time stamp for the 1st time. More than 500 thousands users interacted with H5 and generated over 200 thousand organic shares on social media.

Creative Execution

On Earth Day of April. 22, 2018, Chevrolet Equinox brought 24 unique and endangered specifies in the world to consumers on mobile phone with the endorsement of Discovery Channel. Chevrolet created 24 different opening screens and 24 different H5 in one day on Tencent News APP by using technology of time stamp for the 1st time. More than 500 thousands users interacted with H5 and generated over 200 thousand organic shares on social media.

Chevrolet created 24 different opening screens and 24 different H5 in one day on Tencent News APP by using technology of time stamp for the 1st time. More than 500 thousands users interacted with H5 and generated over 200 thousand organic shares on social media.

On the Earth Day, every different hour Chevrolet projected a different APP opening screen linking to a different H5 to let consumers discover the rare animals and corresponding car features. This campaign used real time data of consumers on touchpoint to create a magical 24 hour journey around the earth.

Insights, Strategy and the Idea

On Earth Day of April. 22, 2018, Chevrolet Equinox brought 24 unique and endangered specifies in the world to consumers on mobile phone with the endorsement of Discovery Channel. Chevrolet created 24 different opening screens and 24 different H5 in one day on Tencent News APP by using technology of time stamp for the 1st time. More than 500 thousands users interacted with H5 and generated over 200 thousand organic shares on social media.

Credits

Name Company Position
zhang ke Hylink Shanghai Deputy General Manager