Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Events
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
B05 Use of Ambient Media: Large Scale
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
B04 Use of Ambient Media: Small Scale
COVER YOUR BEHIND
RACV / SINGLE ITEM INSURANCE
OMD MELBOURNE AUSTRALIA OMD MELBOURNE AUSTRALIA
A11 Consumer Services
ANCESTRY - DISCOVER YOUR PAST, INSPIRE YOUR FUTURE.
ANCESTRY / ANCESTRY DNA
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A01 Food & Drink
#MOJITOMOMENTS
BACARDI / BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
B03 Use of Print / Outdoor
BREAKPOINT
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
C03 Data Driven Targeting
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
A06 Retail
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
B05 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B04 Use of Ambient Media: Small Scale
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
B09 Use of Mobile
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
C02 Use of Real-time Data
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
B06 Use of Events
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
Silver Spike
B10 Use of Social Platforms
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
E01 Use of Integrated Media
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
A01 Food & Drink
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA SLINGSHOT MEDIA Sydney AUSTRALIA
F03 Excellence in Media Execution
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
B01 Use of TV & Other Screens
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
Short List
A13 Not-for-profit / Charity / Government
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
A05 Automotive
EASY OPEN SEATS
VOLKSWAGEN / TECHNOLOGY
DDB SYDNEY AUSTRALIA
B10 Use of Social Platforms
ASB: ALL BLACKS: UNSKIPABLE
ASB / HOME LOANS
WITH COLLECTIVE Sydney AUSTRALIA CARAT Auckland NEW ZEALAND
D02 Use of Branded Content created for Digital or Social
UNMUTE
MOVEMBER / SUICIDE PREVENTION
CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver Spike
B10 Use of Social Platforms
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA WAVEMAKER Sydney AUSTRALIA
Short List
B02 Use of Audio Platforms
ALEXA LIFELINE
PARTNERSHIP AGAINST DOMESTIC VIOLENCE / ALEXA
VML Sydney AUSTRALIA
F01 Excellence in Media Insights & Strategy
IGNITE CONVERSATIONS
GSK / MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
A03 Healthcare
IGNITE CONVERSATIONS
GSK / MENINGOCOCCAL AWARENESS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C03 Data Driven Targeting
PEPSI MAX YOUR SUMMER
PEPSICO / PEPSI MAX
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C02 Use of Real-time Data
PEPSI MAX YOUR SUMMER
PEPSICO / PEPSI MAX
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B04 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
Silver Spike
SANDCASTLE CEMETERIES
QIMR BERGHOFER / MELANOMA AWARENESS
Y&R ANZ Brisbane AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
B10 Use of Social Platforms
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA
D02 Use of Branded Content created for Digital or Social
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO / DORITOS COLLIDE CORN CHIPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B10 Use of Social Platforms
DORITOS COLLIDE CLOTHING COLLECTION
PEPSICO / DORITOS COLLIDE CORN CHIPS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
C03 Data Driven Targeting
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
C02 Use of Real-time Data
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Silver Spike
A02 Other FMCG
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS / MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
D02 Use of Branded Content created for Digital or Social
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS / MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
BORN THIS WAY
NULON / NULON MOTOR OILS
NULON Sydney AUSTRALIA EDGE Sydney AUSTRALIA
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
B10 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List