Title Brand Product / Service Entrant Company Location Media Placement Location Award
C02 Use of Real-time Data
SAMSUNG, INSPIRED BY YOU
SAMSUNG ELECTRONICS / SAMSUNG PRODUCTS
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Use of Ambient Media: Large Scale
THE FRAME GALLERY
SAMSUNG ELECTRONICS / THE FRAME
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
A13 Not-for-profit / Charity / Government
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C02 Use of Real-time Data
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
D02 Use of Branded Content created for Digital or Social
MUSIC CREATOR
INFINITI / INFINITI QX50
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
B06 Use of Events
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong HONG KONG
C03 Data Driven Targeting
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
A06 Retail
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
B05 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B10 Use of Social Platforms
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA
E01 Use of Integrated Media
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
A06 Retail
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
THE BULLETPROOF NOVEL
SOC OUTREACH / GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
B07 Use of Stunts
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
A13 Not-for-profit / Charity / Government
THE SCENT OF NORTHTALGIA
MINISTRY OF UNIFICATION / UNIFICATION PERFUME/EXHIBITION
BBDO KOREA Seoul SOUTH KOREA
B08 Use of Digital Platforms
30,000 HYPNO-CATS
MARS JAPAN LIMITED / SHEBA
BBDO JAPAN Tokyo JAPAN
C02 Use of Real-time Data
WANPO WEATHER
MARS JAPAN / IAMS
BBDO JAPAN Tokyo JAPAN
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
A02 Other FMCG
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B07 Use of Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B05 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
E01 Use of Integrated Media
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
B07 Use of Stunts
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B05 Use of Ambient Media: Large Scale
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
A01 Food & Drink
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B09 Use of Mobile
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
B10 Use of Social Platforms
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
D02 Use of Branded Content created for Digital or Social
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA
Short List
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING
AKQA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B05 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
A12 Corporate Social Responsibility (CSR) / Corporate Image
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
B06 Use of Events
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
B11 Use of Technology
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
B06 Use of Events
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN