Title Brand Product / Service Entrant Company Location Media Placement Location Award
B06 Use of Events
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
B11 Use of Technology
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
B06 Use of Events
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
B05 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING
AKQA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
D02 Use of Branded Content created for Digital or Social
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA
Short List
B10 Use of Social Platforms
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
B09 Use of Mobile
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
A01 Food & Drink
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B05 Use of Ambient Media: Large Scale
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
B07 Use of Stunts
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
E01 Use of Integrated Media
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B05 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B07 Use of Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A02 Other FMCG
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
C02 Use of Real-time Data
WANPO WEATHER
MARS JAPAN / IAMS
BBDO JAPAN Tokyo JAPAN
B08 Use of Digital Platforms
30,000 HYPNO-CATS
MARS JAPAN LIMITED / SHEBA
BBDO JAPAN Tokyo JAPAN
A13 Not-for-profit / Charity / Government
THE SCENT OF NORTHTALGIA
MINISTRY OF UNIFICATION / UNIFICATION PERFUME/EXHIBITION
BBDO KOREA Seoul SOUTH KOREA
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B07 Use of Stunts
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
B04 Use of Ambient Media: Small Scale
THE BULLETPROOF NOVEL
SOC OUTREACH / GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
A06 Retail
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
E01 Use of Integrated Media
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
A07 Travel
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BLUE 449 Sydney AUSTRALIA
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
B10 Use of Social Platforms
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
A06 Retail
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
C03 Data Driven Targeting
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
B06 Use of Events
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong HONG KONG
D02 Use of Branded Content created for Digital or Social
MUSIC CREATOR
INFINITI / INFINITI QX50
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
C02 Use of Real-time Data
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA BEIJING DENTSU CHINA
A13 Not-for-profit / Charity / Government
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Use of Ambient Media: Large Scale
THE FRAME GALLERY
SAMSUNG ELECTRONICS / THE FRAME
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
C02 Use of Real-time Data
SAMSUNG, INSPIRED BY YOU
SAMSUNG ELECTRONICS / SAMSUNG PRODUCTS
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA