Title Brand Product / Service Entrant Company Location Media Placement Location Award
A13 Not-for-profit / Charity / Government
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE DDB SINGAPORE SINGAPORE
B11 Use of Technology
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE DDB SINGAPORE SINGAPORE
A13 Not-for-profit / Charity / Government
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
F03 Excellence in Media Execution
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
B11 Use of Technology
HOUSE OF EMOTIONS
INTEL / AI
OGILVY BEIJING CHINA OGILVY BEIJING CHINA
B08 Use of Digital Platforms
NIGHTLIGHT PROJECT
RONALD MCDONALD HOUSE CHARITY / AIRBNB
VML Sydney AUSTRALIA
B02 Use of Audio Platforms
ALEXA LIFELINE
PARTNERSHIP AGAINST DOMESTIC VIOLENCE / ALEXA
VML Sydney AUSTRALIA
A02 Other FMCG
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
C01 Use of Data Driven Insight
UNILEVER 1001 INSPIRASI RAMADHAN
UNILEVER / ALL UNILEVER PRODUCT
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A11 Consumer Services
ANCESTRY - DISCOVER YOUR PAST, INSPIRE YOUR FUTURE.
ANCESTRY / ANCESTRY DNA
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
B06 Use of Events
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B07 Use of Stunts
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
A13 Not-for-profit / Charity / Government
HEARTBREAK STICKERS
SINGAPORE CANCER SOCIETY / ANTI-SMOKING CAMPAIGN
OGILVY SINGAPORE SINGAPORE
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
B04 Use of Ambient Media: Small Scale
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
B06 Use of Events
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
A11 Consumer Services
THE LEGEND'S ACT
KDDI CORPORATION / AU HIKARI
HAKUHODO DY DIGITAL Tokyo JAPAN HAKUHODO DY DIGITAL Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Short List
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
B10 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
AXELLERATE
UNILEVER / AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
F02 Excellence in Media Planning
AXELLERATE
UNILEVER / AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A01 Food & Drink
#MOJITOMOMENTS
BACARDI / BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A06 Retail
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
E01 Use of Integrated Media
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND MSL Bangkok THAILAND
B11 Use of Technology
AI BASEBALL PROJECT 'ZUNO'
JAPAN BROADCASTING CORPORATION / BASEBALL COMMENTARY AI
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B03 Use of Print / Outdoor
ICONIC PACKAGING
MCDONALD'S / BIG MAC
DDB SYDNEY AUSTRALIA
B10 Use of Social Platforms
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
A05 Automotive
SEED OUR FUTURE
BMW GROUP JAPAN / BMWI3
J. WALTER THOMPSON JAPAN Tokyo JAPAN
A13 Not-for-profit / Charity / Government
THE DANCE OF THE STARS
GREEN SENSE HK LTD. / BUS SHELTER
DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
A01 Food & Drink
THE DIABLO FOOD
MERCIAN CORPORATION / CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
B09 Use of Mobile
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
D02 Use of Branded Content created for Digital or Social
THE OFFICIAL CAPSULE COLLECTION
THAIBEV / CHANG BEER
IRIS SINGAPORE SINGAPORE IRIS SINGAPORE SINGAPORE
E01 Use of Integrated Media
CHENGZHEN
NESTLE / CHENGZHEN
OGILVY BEIJING CHINA MINDSHARE Beijing CHINA
B08 Use of Digital Platforms
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA