Title Brand Product / Service Entrant Company Location Media Placement Location Award
A12 Corporate Social Responsibility (CSR) / Corporate Image
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
B05 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
A13 Not-for-profit / Charity / Government
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR
DENTSU DIGITAL Tokyo JAPAN DENTSU DIGITAL Tokyo JAPAN
B10 Use of Social Platforms
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR
DENTSU DIGITAL Tokyo JAPAN DENTSU DIGITAL Tokyo JAPAN
B08 Use of Digital Platforms
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA ALIBABA GROUP Hangzhou CHINA
A02 Other FMCG
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
A11 Consumer Services
THE AUTHENTIC PLATINUM EXPERIENCE
AMERICAN EXPRESS INTERNATIONAL INC / THE PLATINUM CARD
MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
ANCESTRY - DISCOVER YOUR PAST, INSPIRE YOUR FUTURE.
ANCESTRY / ANCESTRY DNA
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A03 Healthcare
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
B10 Use of Social Platforms
ASB: ALL BLACKS: UNSKIPABLE
ASB / HOME LOANS
WITH COLLECTIVE Sydney AUSTRALIA CARAT Auckland NEW ZEALAND
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Short List
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B05 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B07 Use of Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A01 Food & Drink
#MOJITOMOMENTS
BACARDI / BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND MSL Bangkok THAILAND
B04 Use of Ambient Media: Small Scale
CLEAN LIGHT HAND SOAP
BANGKOK TREASURES CO.,LTD / ZANTIIS
DENTSU ONE (BANGKOK) THAILAND
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
B01 Use of TV & Other Screens
VIRAL SNEEZE
BAYER / REDOXON
J. WALTER THOMPSON SINGAPORE SINGAPORE
A13 Not-for-profit / Charity / Government
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
B06 Use of Events
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
A05 Automotive
SEED OUR FUTURE
BMW GROUP JAPAN / BMWI3
J. WALTER THOMPSON JAPAN Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES
WAT MEDIA Mumbai, INDIA
E01 Use of Integrated Media
DALDA - PEHLE TUM
BUNGE INDIA / DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
F02 Excellence in Media Planning
DALDA PEHLETUM - "FIRST BITE TO YOU"
BUNGE INDIA PVT LTD - DALDA COOKING OIL / DALDA REFINED EDIBLE OIL
OMD INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
A13 Not-for-profit / Charity / Government
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
F01 Excellence in Media Insights & Strategy
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
A01 Food & Drink
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B07 Use of Stunts
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
E01 Use of Integrated Media
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Short List
B11 Use of Technology
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
B09 Use of Mobile
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A11 Consumer Services
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
B08 Use of Digital Platforms
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
C02 Use of Real-time Data
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
Short List
C03 Data Driven Targeting
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE