Title Brand Product / Service Entrant Company Location Media Placement Location Award
B04 Use of Ambient Media: Small Scale
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
D01 Use of Brand or Product Integration into a Programme or Platform
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED / SAMSUNG SMARTPHONE CAMERAS
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Gold Spike
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold Spike
B11 Use of Technology
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A13 Not-for-profit / Charity / Government
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B03 Use of Print / Outdoor
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Silver Spike
A06 Retail
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
B06 Use of Events
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
Silver Spike
C03 Data Driven Targeting
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver Spike
C01 Use of Data Driven Insight
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / NOTE 8 PHONE
DIGITAS Singapore SINGAPORE STARCOM Singapore SINGAPORE
Silver Spike
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
D02 Use of Branded Content created for Digital or Social
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
C02 Use of Real-time Data
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Silver Spike
B07 Use of Stunts
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
Silver Spike
B04 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
Silver Spike
D02 Use of Branded Content created for Digital or Social
UNMUTE
MOVEMBER / SUICIDE PREVENTION
CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver Spike
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
D02 Use of Branded Content created for Digital or Social
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
A06 Retail
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Use of Brand or Product Integration into a Programme or Platform
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
A03 Healthcare
THE FLIXONASE ALLERGY MONITOR
GSK / FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze Spike
B09 Use of Mobile
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
B10 Use of Social Platforms
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A06 Retail
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B08 Use of Digital Platforms
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B11 Use of Technology
THE BIGGEST LAUNCH FOR THE BIGGEST STORE
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B05 Use of Ambient Media: Large Scale
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
A04 Consumer Durables
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
E01 Use of Integrated Media
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B08 Use of Digital Platforms
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA ALIBABA GROUP Hangzhou CHINA
B02 Use of Audio Platforms
SAFFOLA - BEAT THE CRAVE
SAFFOLA ACTUVE NUTRI SHAKE / DRINK
WAT MEDIA Mumbai, INDIA
D02 Use of Branded Content created for Digital or Social
WHO SAYS WE CAN'T?
P&G / PANTENE
GREY INDONESIA Jakarta INDONESIA MEDIACOM Singapore SINGAPORE
A12 Corporate Social Responsibility (CSR) / Corporate Image
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
B04 Use of Ambient Media: Small Scale
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
B10 Use of Social Platforms
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
D01 Use of Brand or Product Integration into a Programme or Platform
SUBARU "YOUR STORY WITH" WHOLISTIC MEDIA/BRANDED ENT. CP WITH TVC/TVDRAMA/NOVEL/
SUBARU / CORPORATE BRAND
STORIES Tokyo JAPAN STORIES Tokyo JAPAN
B01 Use of TV & Other Screens
VIRAL SNEEZE
BAYER / REDOXON
J. WALTER THOMPSON SINGAPORE SINGAPORE
A01 Food & Drink
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD / PEPSI
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
B11 Use of Technology
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD / PEPSI
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
C02 Use of Real-time Data
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Use of Branded Content created for Digital or Social
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A11 Consumer Services
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
B08 Use of Digital Platforms
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES