Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
E01 Use of Integrated Media
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
B10 Use of Social Platforms
MACH JOBS
LIVESENSE / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
B03 Use of Print / Outdoor
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
A13 Not-for-profit / Charity / Government
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
B06 Use of Events
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
B09 Use of Mobile
MOON LIVE
SONY MUSIC ENTERTAINMENT / URU
DENTSU INC. Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Short List
B11 Use of Technology
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A13 Not-for-profit / Charity / Government
HEARTBREAK STICKERS
SINGAPORE CANCER SOCIETY / ANTI-SMOKING CAMPAIGN
OGILVY SINGAPORE SINGAPORE
B06 Use of Events
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
A11 Consumer Services
MACH JOBS
LIVESENSE INC. / MACHBAITO
PARTY Tokyo JAPAN
B06 Use of Events
LICENCE TO THRILL
PORSCHE / PORSCHE DRIVING EXPERIENCE
HAVAS SINGAPORE SINGAPORE
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B07 Use of Stunts
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
B04 Use of Ambient Media: Small Scale
THE BULLETPROOF NOVEL
SOC OUTREACH / GIRLS' EDUCATION
BBDO PAKISTAN Lahore PAKISTAN
B06 Use of Events
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
B09 Use of Mobile
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
D02 Use of Branded Content created for Digital or Social
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
A04 Consumer Durables
INTELLIGENT HEAD
VATTI / HIGH-END INTELLIGENT KITCHEN APPLIANCES
THE NINE Shanghai CHINA
A05 Automotive
SEED OUR FUTURE
BMW GROUP JAPAN / BMWI3
J. WALTER THOMPSON JAPAN Tokyo JAPAN
A02 Other FMCG
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
B07 Use of Stunts
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
B03 Use of Print / Outdoor
OYSTER KANJI DICTATION
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
C02 Use of Real-time Data
WANPO WEATHER
MARS JAPAN / IAMS
BBDO JAPAN Tokyo JAPAN
B02 Use of Audio Platforms
SOS WAITING
HONG KONG TRANSPLANT SPORTS ASSOCIATION / HONG KONG TRANSPLANT SPORTS ASSOCIATION
J. WALTER THOMPSON HONG KONG HONG KONG
B04 Use of Ambient Media: Small Scale
EDIBLE WRAPPER
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
B08 Use of Digital Platforms
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
B05 Use of Ambient Media: Large Scale
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
F03 Excellence in Media Execution
THE HAIR FALLING BILLBOARD
PANTENE / PANTENE
GREYNJ UNITED Bangkok THAILAND
A12 Corporate Social Responsibility (CSR) / Corporate Image
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Short List
B04 Use of Ambient Media: Small Scale
CLEAN LIGHT HAND SOAP
BANGKOK TREASURES CO.,LTD / ZANTIIS
DENTSU ONE (BANGKOK) THAILAND
D02 Use of Branded Content created for Digital or Social
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES
WAT MEDIA Mumbai, INDIA
B04 Use of Ambient Media: Small Scale
SANDCASTLE CEMETERIES
QIMR BERGHOFER / MELANOMA AWARENESS
Y&R ANZ Brisbane AUSTRALIA
A04 Consumer Durables
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
F02 Excellence in Media Planning
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
A13 Not-for-profit / Charity / Government
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B08 Use of Digital Platforms
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
B11 Use of Technology
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A13 Not-for-profit / Charity / Government
UNCOMFORT WOMEN PROJECT
THE KOREAN COUNCIL FOR THE WOMEN DRAFTED FOR MILITARY SEXUAL SLAVERY BY JAPAN / THE STATUE OF PEACE
HS AD Seoul SOUTH KOREA