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Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold Spike
A02 Other FMCG
GILLETTE BACHELOR OF SHAVING
P&G INDIA / GILLETTE		 MEDIACOM Mumbai INDIA
Short List
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN		 PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
THE FLIXONASE ALLERGY MONITOR
GSK / FLIXONASE NASAL ALLERGY SPRAY		 MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
A06 Retail
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY		 TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
Short List
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
MAKING THE LIST
LEGO / LEGO		 CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"		 DENTSU INC. Tokyo JAPAN
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT		 R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Short List
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS		 OGILVY JAPAN Tokyo JAPAN
Short List
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR		 COLENSO BBDO Auckland NEW ZEALAND
Short List
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION		 WATCONSULT Mumbai INDIA
Bronze Spike
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
RE:SCAM
NETSAFE / CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA		 THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
Short List
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING		 AKQA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR		 COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Silver Spike
B04 Use of Ambient Media: Small Scale
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA
Grand Prix
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR		 GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
Short List
SIP SAFE
MONASH UNIVERSITY / SIP SAFE		 Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
Silver Spike
B05 Use of Ambient Media: Large Scale
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S		 LEO BURNETT MANILA THE PHILIPPINES STARCOM Makati City THE PHILIPPINES
Short List
RUN THE WORLD
NIKE / NIKE		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B06 Use of Events
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT		 McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
Silver Spike
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B07 Use of Stunts
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION		 J. WALTER THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
Silver Spike
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
RE:SCAM
NETSAFE / CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP		 J. WALTER THOMPSON Sydney AUSTRALIA WAVEMAKER Sydney AUSTRALIA
Short List
B11 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
RE:SCAM
NETSAFE / CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Use of Data Driven Insight
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY		 MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / NOTE 8 PHONE		 DIGITAS Singapore SINGAPORE STARCOM Singapore SINGAPORE
Silver Spike
C02 Use of Real-time Data
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS		 TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
Short List
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE		 PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Silver Spike
C03 Data Driven Targeting
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver Spike
MAKING THE LIST
LEGO / LEGO		 CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE		 PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2		 MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED / SAMSUNG SMARTPHONE CAMERAS		 LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Gold Spike
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK		 TKT SYDNEY AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN		 PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN		 AKQA Shanghai CHINA
Short List
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN / ŠKODA		 PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei * CHINESE TAIPEI
Short List
UNMUTE
MOVEMBER / SUICIDE PREVENTION		 CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver Spike
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS		 Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
F01 Excellence in Media Insights & Strategy
FIGHT FOR TERRITORY
LION / STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Short List
SANTALINE: ONE PHONE CALL, TWO MAGICAL CHRISTMASES
SPARK / SPARK SANTALINE		 PHD Auckland NEW ZEALAND PHD Auckland * NEW ZEALAND
Short List
F03 Excellence in Media Execution
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
Download Shortlist PDF Download Winners PDF