Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
FIGHT FOR TERRITORY
LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR
Auckland
 NEW ZEALAND

Gold Spike
A02 Other FMCG
GILLETTE BACHELOR OF SHAVING
P&G INDIA
GILLETTE		 MEDIACOM Mumbai INDIA
Short List
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN		 PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Short List
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY		 MEDIACOM Beijing CHINA MEDIACOM
Beijing
 CHINA
Bronze
A05 Automotive
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
 AUSTRALIA
Bronze
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO
VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND
Bangkok
 THAILAND
Short List
A06 Retail
FULL STOP DELIVERY
MCDONALD'S
MCDELIVERY		 TBWA\THAILAND Bangkok THAILAND OMD
Bangkok
 THAILAND
Short List
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Bronze
MAKING THE LIST
LEGO
LEGO		 CHE PROXIMITY Melbourne AUSTRALIA UM
Sydney
 AUSTRALIA
Silver
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM
Sydney
 AUSTRALIA
Short List
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS
HI-STANDARD "THE GIFT"		 DENTSU INC. Tokyo JAPAN
Bronze
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT		 R/GA TOKYO JAPAN R/GA TOKYO
 JAPAN
Short List
SAFETY SPOKES
EYES, JAPAN CO. LTD.
FUKUSHIMA WHEELS		 OGILVY JAPAN Tokyo JAPAN
Short List
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR		 COLENSO BBDO Auckland NEW ZEALAND
Short List
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION		 WATCONSULT Mumbai INDIA
Bronze
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM
Sydney
 AUSTRALIA
Bronze
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
 AUSTRALIA
Bronze
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA
MARRIAGE EQUALITY AUSTRALIA		 THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA
Knoxfield
 AUSTRALIA
Short List
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA
NIKE RUNNING		 AKQA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO
VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND
Bangkok
 THAILAND
Silver
B04 Use of Ambient Media: Small Scale
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE		 HOST/HAVAS Sydney AUSTRALIA
Grand Prix
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE
CSR		 GREY INDIA Mumbai INDIA GREY INDIA
Mumbai
 INDIA
Short List
SIP SAFE
MONASH UNIVERSITY
SIP SAFE		 Y&R ANZ Melbourne AUSTRALIA Y&R ANZ
Melbourne
 AUSTRALIA
Silver
B05 Use of Ambient Media: Large Scale
MCDELIVERY PIN
MCDONALD'S PHILIPPINES
MCDONALD'S		 LEO BURNETT MANILA THE PHILIPPINES STARCOM
Makati City
 THE PHILIPPINES
Short List
RUN THE WORLD
NIKE
NIKE		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
B06 Use of Events
TAP FOR YOUR TOWN
MASTERCARD
CONTACTLESS PAYMENT		 McCANN SYDNEY AUSTRALIA CARAT
Sydney
 AUSTRALIA
Silver
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES		 BBDO PAKISTAN Lahore PAKISTAN
Bronze
B07 Use of Stunts
BEATING THE UNBEATABLE
DORITOS/PEPSICO.
DORITOS LAUNCH IN CHINA		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION
WOMEN AND MEN PROGRESSIVE FOUNDATION		 J. WALTER THOMPSON BANGKOK THAILAND VERVE
Bangkok
 THAILAND
Silver
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS		 CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
Melbourne
 AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM
Sydney
 AUSTRALIA
Short List
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING
UNIQLO SENIOR SERIES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Bronze
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Silver
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM
Sydney
 AUSTRALIA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA VIZEUM
Sydney
 AUSTRALIA
Short List
DREAMJOB
VODAFONE FOUNDATION
VODAFONE DREAMLAB APP		 J. WALTER THOMPSON Sydney AUSTRALIA WAVEMAKER
Sydney
 AUSTRALIA
Short List
B11 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR		 HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY		 DDB NEW ZEALAND Auckland NEW ZEALAND

Gold Spike
C01 Use of Data Driven Insight
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY		 MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
Short List
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG
NOTE 8 PHONE		 DIGITAS Singapore SINGAPORE STARCOM
Singapore
 SINGAPORE
Silver
C02 Use of Real-time Data
GOOGLE MAPS 2-WHEELER
GOOGLE
GOOGLE MAPS		 TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE
Singapore
 SINGAPORE
Short List
RED ROCK DELI, THE SYNC TO SALES
PEPSICO
RED ROCK DELI TASTE SPACE		 PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Silver
C03 Data Driven Targeting
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Silver
MAKING THE LIST
LEGO
LEGO		 CHE PROXIMITY Melbourne AUSTRALIA UM
Sydney
 AUSTRALIA
Short List
RED ROCK DELI, THE SYNC TO SALES
PEPSICO
RED ROCK DELI TASTE SPACE		 PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX
DEADPOOL 2		 MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND
Auckland
 NEW ZEALAND
Bronze
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED
SAMSUNG SMARTPHONE CAMERAS		 LODESTAR UM Mumbai INDIA LODESTAR UM
Mumbai
 INDIA

Gold Spike
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK		 TKT SYDNEY AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN
Short List
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA UM
Sydney
 AUSTRALIA
Silver
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN		 PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Bronze
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA
NIKE WOMEN		 AKQA Shanghai CHINA
Short List
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN
ŠKODA		 PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN
Taipei
 CHINESE TAIPEI
Short List
UNMUTE
MOVEMBER
SUICIDE PREVENTION		 CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS
ARNOTTS BISCUITS		 Y&R ANZ Auckland NEW ZEALAND Y&R ANZ
Auckland
 NEW ZEALAND
Short List
F01 Excellence in Media Insights & Strategy
FIGHT FOR TERRITORY
LION
STEINLAGER		 DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR
Auckland
 NEW ZEALAND
Short List
SANTALINE: ONE PHONE CALL, TWO MAGICAL CHRISTMASES
SPARK
SPARK SANTALINE		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Short List
F03 Excellence in Media Execution
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO
VOLVO CAR S90 T8 PLUG-IN HYBRID		 GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND
Bangkok
 THAILAND
Short List
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