Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food & Drink
#MOJITOMOMENTS
BACARDI / BACARDI
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
A09 Media / Entertainment
#NOCONDITIONSAPPLY : SINDOOR KHELA
THE TIMES OF INDIA / THE TIMES OF INDIA NEWSPAPER
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
A13 Not-for-profit / Charity / Government
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
B08 Use of Digital Platforms
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
D02 Use of Branded Content created for Digital or Social
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B10 Use of Social Platforms
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
E01 Use of Integrated Media
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT
BBDO INDIA Gurgaon INDIA
B08 Use of Digital Platforms
#UNPOSE
RECKITT BENCKISER / VEET
HAVAS Haryana INDIA
D02 Use of Branded Content created for Digital or Social
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES
WAT MEDIA Mumbai, INDIA
F01 Excellence in Media Insights & Strategy
[TASTE AD] ADVERTISED TO ONE'S TASTE
LG UPLUS / LG UPLUS
MEGAZONE Seoul SOUTH KOREA MEGAZONE Seoul SOUTH KOREA
F02 Excellence in Media Planning
[TASTE AD] ADVERTISED TO ONE'S TASTE
LG UPLUS / LG UPLUS
MEGAZONE Seoul SOUTH KOREA MEGAZONE Seoul SOUTH KOREA
C02 Use of Real-time Data
24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA
B08 Use of Digital Platforms
30,000 HYPNO-CATS
MARS JAPAN LIMITED / SHEBA
BBDO JAPAN Tokyo JAPAN
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
B07 Use of Stunts
7-DAY INSURANCE
SHELL THAILAND / SHELL HELIX
J. WALTER THOMPSON BANGKOK THAILAND MEDIACOM Bangkok THAILAND
B10 Use of Social Platforms
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
D02 Use of Branded Content created for Digital or Social
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
C01 Use of Data Driven Insight
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
C03 Data Driven Targeting
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
A13 Not-for-profit / Charity / Government
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
F03 Excellence in Media Execution
ADOPT THE BANNER
WORLD FOR ALL / ADOPT THE BANNER
FCBULKA Gurgaon INDIA
B11 Use of Technology
AI BASEBALL PROJECT 'ZUNO'
JAPAN BROADCASTING CORPORATION / BASEBALL COMMENTARY AI
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
B02 Use of Audio Platforms
ALEXA LIFELINE
PARTNERSHIP AGAINST DOMESTIC VIOLENCE / ALEXA
VML Sydney AUSTRALIA
B08 Use of Digital Platforms
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA ALIBABA GROUP Hangzhou CHINA
D02 Use of Branded Content created for Digital or Social
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A11 Consumer Services
ANCESTRY - DISCOVER YOUR PAST, INSPIRE YOUR FUTURE.
ANCESTRY / ANCESTRY DNA
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
B03 Use of Print / Outdoor
ANIMAL REAL ESTATE
ANIMAL REAL ESTATE / ANIMAL REAL ESTATE
BBDO LANKA Colombo SRI LANKA SPLENDOR MEDIA Colombo SRI LANKA
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B05 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B07 Use of Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A06 Retail
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
C01 Use of Data Driven Insight
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
C02 Use of Real-time Data
ANTICIPATING HUNGRY MOMENTS
MCDONALD'S HONG KONG / MCDELIVERY
OMD HONG KONG Hong Kong HONG KONG OMD HONG KONG Hong Kong HONG KONG
F03 Excellence in Media Execution
ANYTHING IS BETTER WITH KFC GOLDEN EGG CRUNCH
KFC / KFC
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA UM MALAYSIA Petaling Jaya MALAYSIA
B10 Use of Social Platforms
ASB: ALL BLACKS: UNSKIPABLE
ASB / HOME LOANS
WITH COLLECTIVE Sydney AUSTRALIA CARAT Auckland NEW ZEALAND
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
B10 Use of Social Platforms
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B01 Use of TV & Other Screens
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B08 Use of Digital Platforms
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
AXELLERATE
UNILEVER / AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
F02 Excellence in Media Planning
AXELLERATE
UNILEVER / AXE
MINDSHARE Jakarta INDONESIA MINDSHARE Jakarta INDONESIA
A01 Food & Drink
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
B07 Use of Stunts
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
E01 Use of Integrated Media
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
A13 Not-for-profit / Charity / Government
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR
DENTSU DIGITAL Tokyo JAPAN DENTSU DIGITAL Tokyo JAPAN