Title Client Product/Service Entrant Company Country Media Agency Country Award
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Gold Spike
A02 Other FMCG
GILLETTE BACHELOR OF SHAVING
P&G INDIA / GILLETTE
MEDIACOM Mumbai INDIA
Short List
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
THE FLIXONASE ALLERGY MONITOR
GSK / FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MEDIACOM Beijing CHINA
Bronze Spike
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A06 Retail
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY
TBWA\THAILAND Bangkok THAILAND OMD Bangkok THAILAND
Short List
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Short List
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Short List
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Short List
A13 Not-for-profit / Charity / Government
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Bronze Spike
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B01 Use of TV & Other Screens
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA WRIGLEY AUSTRALIA Knoxfield AUSTRALIA
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B02 Use of Audio Platforms
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING
AKQA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B03 Use of Print / Outdoor
VECTOR LIGHTS
AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR / AUCKLAND COUNCIL IN COLLABORATION WITH NZTA AND VECTOR
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Silver Spike
B04 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
Silver Spike
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA GREY INDIA Mumbai INDIA
Short List
B05 Use of Ambient Media: Large Scale
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES STARCOM Makati City THE PHILIPPINES
Short List
RUN THE WORLD
NIKE / NIKE
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B06 Use of Events
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA CARAT Sydney AUSTRALIA
Silver Spike
B07 Use of Stunts
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND VERVE Bangkok THAILAND
Silver Spike
BEATING THE UNBEATABLE
DORITOS/PEPSICO. / DORITOS LAUNCH IN CHINA
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
B08 Use of Digital Platforms
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B09 Use of Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
WIN OVER CHINA GIFTING SEASON
UNIQLO/FAST RETAILING / UNIQLO SENIOR SERIES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
B10 Use of Social Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Silver Spike
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA VIZEUM Sydney AUSTRALIA
Short List
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA WAVEMAKER Sydney AUSTRALIA
Short List
B11 Use of Technology
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Use of Data Driven Insight
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG / NOTE 8 PHONE
DIGITAS Singapore SINGAPORE STARCOM Singapore SINGAPORE
Silver Spike
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
C02 Use of Real-time Data
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Silver Spike
GOOGLE MAPS 2-WHEELER
GOOGLE / GOOGLE MAPS
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
Short List
C03 Data Driven Targeting
RED ROCK DELI, THE SYNC TO SALES
PEPSICO / RED ROCK DELI TASTE SPACE
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA UM Sydney AUSTRALIA
Short List
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING / UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver Spike
D01 Use of Brand or Product Integration into a Programme or Platform
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
SAMSUNG-NDTV CAMERA PARTNERSHIP
SAMSUNG INDIA PRIVATE LIMITED / SAMSUNG SMARTPHONE CAMERAS
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
Gold Spike
DEADPOOL HIJACKS GOVERNMENT BROADCASTER
TWENTIETH CENTURY FOX / DEADPOOL 2
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
D02 Use of Branded Content created for Digital or Social
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA UM Sydney AUSTRALIA
Silver Spike
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA
Short List
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Bronze Spike
UNMUTE
MOVEMBER / SUICIDE PREVENTION
CUMMINS & PARTNERS Melbourne AUSTRALIA
Silver Spike
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN / ŠKODA
PHD TAIWAN Taipei CHINESE TAIPEI PHD TAIWAN Taipei * CHINESE TAIPEI
Short List
E01 Use of Integrated Media
TURNING A BISCUIT AD INTO A FILM
CAMPBELL ARNOTTS / ARNOTTS BISCUITS
Y&R ANZ Auckland NEW ZEALAND Y&R ANZ Auckland NEW ZEALAND
Short List
F01 Excellence in Media Insights & Strategy
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND APN OUTDOOR Auckland NEW ZEALAND
Short List
SANTALINE: ONE PHONE CALL, TWO MAGICAL CHRISTMASES
SPARK / SPARK SANTALINE
PHD Auckland NEW ZEALAND PHD Auckland * NEW ZEALAND
Short List
F03 Excellence in Media Execution
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND MAXUS THAILAND Bangkok THAILAND
Short List