Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 B2B
SHAPE
TOSHIBA / BRAND
HAKUHODO INC. Tokyo JAPAN
A04 Consumer Durables
COMPANY ADVERTISEMENT:PRECISION HAND SPINNER
MINEBEAMITSUMI INC. / HAND SPINNER
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
B11 Consumer Services
BIRTH
SINGAPORE LIFE / LIFE INSURANCE
DENTSU SINGAPORE / DENTSU X Singapore SINGAPORE
B09 Media / Entertainment
MORE ANIMATION IN OUR LIVES!
NTT DOCOMO, INC. / DOCOMO ANIME STORE
IREP CO. Tokyo JAPAN
B01 Food & Drink
MENTOS WIFI
MENTOS, PERFETTI VAN MELLE / MENTOS
BBH CHINA Shanghai CHINA FAT FAT CAT SHANGHAI CHINA
C03 Screens & Events
YOUTUBE 'BENTO BOX'
GOOGLE / YOUTUBE ACADEMY
BBH CHINA Shanghai CHINA RADICAL MEDIA Shanghai CHINA
Short List
A06 Retail
EVEN
EVEN / EVEN WIG
BUZZCROW Hiroshima JAPAN BUZZCROW Hiroshima JAPAN
B12 Corporate Social Responsibility (CSR) / Corporate Image
THE MYSTERY OF SPRING ROLLS
UNILEVER CHINA / UNILEVER FOOD SOLUTIONS
HAVAS TAIWAN CHINESE TAIPEI GREATLAND FILMS Taipei CHINESE TAIPEI
A09 Media / Entertainment
DEPARTURE
AIDEM INC. / EAIDEM
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
B06 Retail
MISSING THING
MERCARI, INC. / MERCARI
DENTSU INC. Tokyo JAPAN DOORS Tokyo JAPAN
B05 Automotive
BUDDY
SUBARU / BRAND MOVIE "SHORT STORIES"
DENTSU INC. Tokyo JAPAN GUNSROCK Tokyo JAPAN
C02 Branded Content & Entertainment Film
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS / PANASONIC CORPORATION / TECHNICS / SL-1200
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Bronze Spike
A08 Leisure
GREATNESS OF DOING IMPOSSIBLE 2017
SONY INTERACTIVE ENTERTAINMENT INC. / PS4
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
B02 Other FMCG
DRIVE
SALZ / LION CORPORATION THAILAND / SALZ TOOTHPASTE
FAR EAST FAME LINE DDB Bangkok THAILAND FAR EAST FAME LINE DDB Bangkok THAILAND
B03 Healthcare
LOVE IS ORGANIC
ORALPEACE / ORALPEACE TOOTHPASTE
ADK Tokyo JAPAN ROCK'N ROLL JAPAN Tokyo / RAY CORPORATION Tokyo JAPAN
Short List
A11 Consumer Services
APPROVAL
STAFF SERVICE GROUP / EMPLOYMENT AGENCY
DENTSU INC. Osaka JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
B10 B2B
THE ANT AND THE GRASSHOPPER
CYBOZU, INC. / CYBOZU, INC.
NIHON KEIZAI ADVERTISING Tokyo JAPAN FANWORKS INC. Tokyo JAPAN
B04 Consumer Durables
GET COMFORTABLE
GAMBOL / GAMBOL SANDALS
BIGPLAY CO., LTD. Bangkok THAILAND
B07 Travel
WANDER WITH WONDER
TRAVELOKA / FILM
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA RESERVOIR WORLD Kuala Lumpur / ASIA PACIFIC VIDEOLAB Petaling Jaya MALAYSIA
Short List
C05 360° & VR Film
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA AKQA Shanghai / CEKAI INC. Tokyo CHINA / JAPAN
A05 Automotive
RUNNING ART
SYM / SCOOTER & MOTORCYCLE
CREATEGIC Taipei CHINESE TAIPEI
B13 Not-for-profit / Charity / Government
WHY CUPRAMEN IS SO POPULAR WORLDWIDE
SIMPLESHOW FOUNDATION / EXPLAINER VIDEO
SIMPLESHOW JAPAN Tokyo JAPAN SIMPLESHOW JAPAN Tokyo JAPAN
A01 Food & Drink
FOODIES ANONYMOUS
PIZZA HUT / PIZZA
OGILVY SINGAPORE SINGAPORE HOGARTH WORLDWIDE Singapore SINGAPORE
C04 Micro-film
INTERNET CELEBRITY
VISA / CONTACTLESS
BBDO TAIWAN Taipei City CHINESE TAIPEI
A02 Other FMCG
BODYBUILDER
UNILEVER / POND'S MEN LIGHTNING OIL SCRUB
OGILVY SINGAPORE SINGAPORE STINK Shanghai / CHIMNEY Singapore CHINA / SINGAPORE
Short List
A13 Not-for-profit / Charity
MUSICAL CHAIRS
SAVE THE CHILDREN / SAVE THE CHILDREN
J. WALTER THOMPSON HONG KONG HONG KONG DIRECTORS THINK TANK Petaling Jaya / VHQ POST Kuala Lumpur MALAYSIA
C01 Viral Film
THE BOX
MONDE NISSIN (THAILAND) CO., LTD. / VOIZ CRECKER
OGILVY Bangkok THAILAND FACTORY01 Bangkok THAILAND
Silver Spike
A03 Healthcare
MOSQUITOES
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND MUM FILMS Bangkok THAILAND
A07 Travel
HAPPY TAKE OFF
THAI SMILE AIRWAYS / SMILE FOR LIFE
DREAM RIDERS BANGKOK THAILAND DREAM RIDERS BANGKOK THAILAND
D01 Use of Film
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
B08 Leisure
DON'T CALL ME PRECIOUS
NIKE / NIKE CHINA CHILDREN'S DAY CAMPAIGN
R/GA SHANGHAI CHINA PLAYFULL Shanghai CHINA
D01 Use of Film
SKIP THIS HEADACHE
PANADOL / PANADOL RAPID
GREY Singapore SINGAPORE HOGARTH WORLDWIDE Singapore / GREYWORKS Singapore SINGAPORE
B08 Leisure
ALIIR ALIIR
AFL (AUSTRALIAN FOOTBALL LEAGUE) / AFL (AUSTRALIAN FOOTBALL LEAGUE)
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne AUSTRALIA
Short List
A07 Travel
THE ROAD LESS TRAVELLED
AIRASIA BERHAD / AIRLINE
NAGA DDB TRIBAL Petaling Jaya MALAYSIA DIRECTORS THINK TANK Petaling Jaya / FUSE ADVENTURES IN AUDIO Selangor MALAYSIA
A08 Leisure
ARMOURED TRUCK
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND SCOUNDREL Sydney AUSTRALIA
Bronze Spike
A02 Other FMCG
PINOCCHIO
CABOT'S AUSTRALIA / PREMIUM WOODCARE RANGE
FICTION FILM COMPANY Melbourne AUSTRALIA FICTION FILM COMPANY Melbourne AUSTRALIA
Short List
A03 Healthcare
RX WHEN "AH"
SINSIN PHARMACEUTICAL / SINSIN PATCH RX
McCANN SEOUL SOUTH KOREA McCANN SEOUL SOUTH KOREA
C05 360° & VR Film
VIRTUAL EQUALITY
QUEERAZ / MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA LUSCIOUS INTERNATIONAL Sydney / STAPLES VR Auckland AUSTRALIA / NEW ZEALAND
Bronze Spike
B03 Healthcare
BRUSHING TIME
RINCHOKECHAI CO., LTD. / BERMAN TOOTHBRUSH
LEO BURNETT Bangkok THAILAND SUNETA HOUSE Bangkok / CINE DIGITAL SOUND Bangkok THAILAND
B01 Food & Drink
MOTHER'S DAY SURPRISE
KELLOGG'S / KELLOGG'S
J. WALTER THOMPSON SINGAPORE SINGAPORE J. WALTER THOMPSON SINGAPORE SINGAPORE
A01 Food & Drink
THE SECRET
MONDE NISSIN (THAILAND) CO., LTD. / VOIZ WAFFLE CHOCOLATE
OGILVY Bangkok THAILAND FACTORY01 Bangkok THAILAND
Silver Spike
A13 Not-for-profit / Charity
THE STORY OF KAVERI (AND EVERY RIVER EVERYWHERE)
REFORESTINDIA.IN / REFORESTATION
REFOREST INDIA Bangalore INDIA
Bronze Spike
A05 Automotive
MIDNIGHT DRIVE
GM KOREA, CHEVROLET / MALIBU
CHEIL WORLDWIDE Seoul SOUTH KOREA LOVE AND MONEY Seoul SOUTH KOREA
C01 Viral Film
DAUGHTER-IN-LAW’S INSTANT CHARM: BATTLE OF THE QUEENS
KIMBERLY-CLARK TAIWAN / VIVA PAPER TOWELS
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI
B09 Media / Entertainment
START SOMETHING EPIC
TINDER LLC / TINDER APP
BBH INDIA Delhi INDIA
C04 Micro-film
FILM ENTHUSIAST
VISA / CONTACTLESS
BBDO TAIWAN Taipei City CHINESE TAIPEI
B13 Not-for-profit / Charity / Government
DO YOU KNOW HOW TO MAKE MATCHA?
SIMPLESHOW FOUNDATION / EXPLAINER VIDEO
SIMPLESHOW JAPAN Tokyo JAPAN SIMPLESHOW JAPAN Tokyo JAPAN
B10 B2B
SMART HEALTHCARE
QUALCOMM / TECHNOLOG
McCANN SHANGHAI CHINA
A11 Consumer Services
TAKADA MOVE CENTER 2017TVCM/ASSISTANCE SERVICE“KOMATTA KAMO"
TAKADA MOVE CENTER CO., LTD / ASSISTANCE SERVICE“KOMATTA KAMO”
KOO-KI Fukuoka-City JAPAN KOO-KI Fukuoka-City JAPAN
B07 Travel
IT'S MORE THAN WHAT YOU EXPECTED
DIDI TRANSPORTATION / DIDI HITCH (SHARE RIDE)
BBDO CHINA Guangzhou CHINA