| Title | MENTOS WIFI |
| Brand | MENTOS, PERFETTI VAN MELLE |
| Product / Service | MENTOS |
| Category | B01. Food & Drink |
| Entrant | BBH CHINA Shanghai, CHINA |
| Idea Creation | BBH CHINA Shanghai, CHINA |
| Production | FAT FAT CAT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Arthur Tsang | BBH CHINA | Chief Creative Officer |
| Yinbo Ma | BBH CHINA | Executive Creative Director |
| Haoxi Lv | BBH CHINA | Group Creative Director |
| Blue Lu | BBH CHINA | Creative Director |
| Tobias Wacker | BBH CHINA | Planning Director |
| Joanne Liu | BBH CHINA | Business Director |
| Weisian Lee | BBH CHINA | Producer |
| Monica Chen | BBH CHINA | Account Manager |
Mentos equipped a popular café in Kuala Lumpur with hidden cameras to conduct a social experiment. We rigged the free wifi of the café to grant people access only after they fulfilled a task involving a stranger (one of the other café guests.) Our goal was to get people to interact with each other, instead with their mobile devices. This proved to be a total success! The result of this unscripted experiment are funny and heartwarming exchanges between strangers, showing to Asian millennials that a real-life conversation can be more fun than any online chat.