Title | COMPANY ADVERTISEMENT:PRECISION HAND SPINNER |
Brand | MINEBEAMITSUMI INC. |
Product / Service | HAND SPINNER |
Category | A04. Consumer Durables |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kentaro Suda | DENTSU INC. | Creative Director |
Akio Oyamada | DENTSU INC. | Creative Director |
Yusuke Tsukamoto | DENTSU INC. | Planner |
Naoki Hayasaka | DENTSU INC. | Copywriter |
Toyokazu Ito | DENTSU INC. | Account Executive |
Yasuhiro Shimada | DENTSU INC. | Account Executive |
Toru Komatsu | DENTSU INC. | Account Executive |
Manami Morito | DENTSU CREATIVE FORCE INC. | Creative Producer |
Yamato Hayama | DENTSU CREATIVE X INC. | Film Producer |
Jin Mineo | DENTSU CREATIVE X INC. | Film Producer |
Kei Hirose | DENTSU CREATIVE X INC. | Production Manager |
Yuki Mori | DENTSU CREATIVE X INC. | Director |
Jun Sakai | TYO TECHNICAL RANCH INC. | Cinematographer |
Ryutaro Takahashi | Koike Management Office | Lighting Director |
Ryu Kato | TRAVOLTA | Production Designer |
A rotating hand spinner is displayed on the screen. Next, a fingertip enters the screen and you can see that it is actually a very small hand spinner. In fact, it is the smallest in the world at 5.09 mm in size. Subsequently, we see a hand spinner rotating on one finger. It is the longest rotating continuous hand spinner in the world. It can rotate for over 24 minutes. The piece that makes this possible is a super-precision bearing, this appears on screen. And this is followed by Minebea's corporate slogan. "Passion to Create Value through Difference"