COMPANY ADVERTISEMENT:PRECISION HAND SPINNER

TitleCOMPANY ADVERTISEMENT:PRECISION HAND SPINNER
BrandMINEBEAMITSUMI INC.
Product / ServiceHAND SPINNER
CategoryA04. Consumer Durables
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN

Credits

Name Company Position
Kentaro Suda DENTSU INC. Creative Director
Akio Oyamada DENTSU INC. Creative Director
Yusuke Tsukamoto DENTSU INC. Planner
Naoki Hayasaka DENTSU INC. Copywriter
Toyokazu Ito DENTSU INC. Account Executive
Yasuhiro Shimada DENTSU INC. Account Executive
Toru Komatsu DENTSU INC. Account Executive
Manami Morito DENTSU CREATIVE FORCE INC. Creative Producer
Yamato Hayama DENTSU CREATIVE X INC. Film Producer
Jin Mineo DENTSU CREATIVE X INC. Film Producer
Kei Hirose DENTSU CREATIVE X INC. Production Manager
Yuki Mori DENTSU CREATIVE X INC. Director
Jun Sakai TYO TECHNICAL RANCH INC. Cinematographer
Ryutaro Takahashi Koike Management Office Lighting Director
Ryu Kato TRAVOLTA Production Designer

Brief Explanation

A rotating hand spinner is displayed on the screen. Next, a fingertip enters the screen and you can see that it is actually a very small hand spinner. In fact, it is the smallest in the world at 5.09 mm in size. Subsequently, we see a hand spinner rotating on one finger. It is the longest rotating continuous hand spinner in the world. It can rotate for over 24 minutes. The piece that makes this possible is a super-precision bearing, this appears on screen. And this is followed by Minebea's corporate slogan. "Passion to Create Value through Difference"